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| And why is this information so important? Moving beyond the common knowledge that we are living in what many be called the Asian Century, Asia's digital marketplace offers numerous examples of global leadership and we need to learn from these people companies, products and services. The implications for PR, corporate communication, marketing, and advertising are profound. But that is only the good news. Greater Asia as a whole represents 41% of the world's Internet users, but consider the digital divide. The other side of the coin is that, according to a UN ESCAP report: South Asia, home to 23% of the world’s population, contains fewer than 1% of its Internet users. Clearly the benefits of the emerging knowledge economy are gravitating to the rich and educated, and unless special efforts are made to increase the competitive edge of poor people, that trend can only worsen. We want to help the world learn more more about this region and about communicating with its netizens. This wiki has been collectively created across many class sections. Our methods include interviews, writing case studies, data collection from government or industry sources, and first hand experience. These student teams, dedicated to a single country, have compiled their findings here. Please scroll to the bottom of this page, or use the menu at the top left, to dig deeper and learn more about Digital Media Across Asia. |
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communicateasia |
Latest page update: made by communicateasia
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