UPDATE (MARCH 21, 2011): The Digital Media Across Asia wiki has moved. You can click here to view the new wiki hosted at SMU servers. We will always be grateful to WetPaint for their many years of hosting our wiki project.




At the midpoint of 2010, it sometimes seems that much of the world is only now waking up to the excitement of Asia's digital markets. This wiki was first created in the spring of 2007 as free resource intending to support your research/work by documenting digital media in Asian markets. Students at Singapore Management University have updated this wiki since early 2007, documented emerging trends, and created an Asian resource when most of the world (by our perception) watches North American and Western European developments.

• digital divide East to West
• digital divide between urban and rural
• digital dive between rich and poor
• challenges to public discourse of all types as people learn how to use new channels
• challenges to existing power structures as information and exchange become democratize
• political unrest and national security threats as these channels are used for different purposes
• infrastructure limitations, including low bandwidth or rigorous censorship regimes
  

Value To Our Readers We are grateful for the 1000+ weekly visits to this wiki and cannot thank you enough for the continued support of SMU students. We hope this wiki proves useful for one, if not several, of the following reasons. Asia Increasingly Plays a Critical Role on the World's Stage. Moving beyond the common knowledge that we are living in what many be called the Asian Century, Asia's digital marketplace offers numerous examples of global leadership and we need to learn from these people companies, products and services. The implications for PR, corporate communication, marketing, and advertising are profound. Asia's Share of the Online Population Continues to Grow. Greater Asia as a whole represents 41% of the world's Internet users, and according to Jupiter Research this percentage should grow to 43% by 2012. e-Marketer (see image to the left) believes the percentage could be 47.7% by 2010. This growth, however, does not equally impact all citizens. Consider the digital divide. According to a UN ESCAP report from 2008: South Asia, home to 23% of the world’s population, contains fewer than 1% of its Internet users. Clearly the benefits of the emerging knowledge economy are gravitating to the rich and educated, and unless special efforts are made to increase the competitive edge of poor people, that trend can only worsen. We Want to Support Your Work and Research. With no similar resource available anywhere in the world, we hope our efforts to compile various resources will help you find answers to your questions about the markets and communications in this region. This wiki has been collectively created by more than 250 students during the past four years. Our methods include interviews, writing case studies, data collection from government or industry sources, and first hand experience. Please scroll to the bottom of this page, or use the menu at the top left, to dig deeper and learn more about Digital Media Across Asia.

Mobile Markets Asia
Podcamp Singapore