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DIGITAL MEDIA ACROSS ASIA

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Welcome to Asia's Most Comprehensive Social Media Wiki

Asia is truly amazing. Here you will find more than 2000 spoken languages, political models ranging from monarchies to democracies to authoritarian governments, incredible wealth and unforgiving poverty, and numerous religious traditions.

The story of digital media across Asia reveals equal diversity, and to illustrate the following RSS feed (Yahoo Pipe) highlights many stories from Asia.

South Korea and Japan rank amongst the world's leaders in terms of Internet penetration and technological innovation while India and Indonesia are only beginning. In 2009 China's Internet user base grew to nearly 400 million and then came under increased scrutiny as Google confronted Internet censorship head on. Previously in we observed how digital technology--specifically, social networking in Malaysia and mobile technology in South Korea--could dramatically change the fortunes of elected officials. Meanwhile, the whole of Asia continues its slow but certain adoption of social media.

At the regional level, and to paraphrase Ben Joffe, Japan is a mobile market, South Korea an Internet market, and China a giant technology incubator. At a finer level, these wiki pages reveal Jakarta's love of Wordpress, Australia's love of Facebook, and Hong Kong's use of YouTube. You will also find distinctly Asia brands including QQ (Tencent), Baidu, Naver, Cyworld, Mixi, and Gree to name a few.

And success in your home country does not translate well into success in Asia, as MySpace and Cyworld have discovered.

Digital communication across Asia's many fragmented markets is a challenge. How dooes any organization communicate across such a diverse landscape? For just a moment, consider the following issues:

digital divide East to West
digital divide between urban and rural
digital dive between rich and poor
challenges to public discourse of all types as people learn how to use new channels
challenges to existing power structures as information and exchange become democratize
political unrest and national security threats as these channels are used for different purposes

To help you think about digital media and communicating in Asia, SMU's COMM 215 course, Digital Media Across Asia, under the direction of Professor Michael Netzley (Michael's blog; SNCR Fellow 2010), have created this wiki in hopes of sharing a few insights and plenty of data. As we like to say in class, "if you are a Swede working in China and looking at South Korea, then what should you know about digital media in that target market?" We hope this wiki at least offers a starting point for answering such questions.

By the end of 2010, we aim to create the first social media map of Asia.

Would you like to visit a dedicated country page? You may either use the menu to your left (above) or scroll down this page and find the dedicated content links (below).

And why is this information so important? Moving beyond the common knowledge that we are living in what many be called the Asian Century, Asia's digital marketplace offers numerous examples of global leadership and we need to learn from these people companies, products and services. The implications for PR, corporate communication, marketing, and advertising are profound.

But that is only the good news. Greater Asia as a whole represents 41% of the world's Internet users, but consider the digital divide. The other side of the coin is that, according to a UN ESCAP report:

South Asia, home to 23% of the world’s population, contains fewer than 1% of its Internet users. Clearly the benefits of the emerging knowledge economy are gravitating to the rich and educated, and unless special efforts are made to increase the competitive edge of poor people, that trend can only worsen.

We want to help the world learn more more about this region and about communicating with its netizens.

This wiki has been collectively created across many class sections. Our methods include interviews, writing case studies, data collection from government or industry sources, and first hand experience. These student teams, dedicated to a single country, have compiled their findings here.

Please scroll to the bottom of this page, or use the menu at the top left, to dig deeper and learn more about Digital Media Across Asia.

Content Links









Mobile Markets Asia
Podcamp Singapore

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