Change: games sold in Japan since May 2006. [Source: “Guardian Unlimited “Video games for the elderly: an answer to dementia or a marketing tool?”] Although most companies around the world are utilizing social media to reach out   View changes from previous version. (Word count: 4812)  View all updates.

Change: in companies. Though mainstream media is highly trusted in Japan, there is an increasing trend of consumers turning to online for information. [Source: Ministry of Internal Affairs & Communication: White Paper 2006: Information & Communications in Japan (Chapter 1)] Social media is thus   View changes from previous version. (Word count: 4811)  View all updates.

Change: have corporate blogs. The majority of Japanese blogs online then must be credited to individual content providers. An Edelman study also found that blog readership is the highest in Japan with 74% of respondents indicating   View changes from previous version. (Word count: 4803)  View all updates.

Change: this wiki is much appreciated.Robert Pickard,Pickard, President of Edelman North AsiaNobuhiro Seki,Seki, Executive Vice President and General Manager of Japan Six ApartHoward Rheingold,Rheingold, Author of SmartMobs: The Next Social RevolutionInterview transcripts may be downloaded here   View changes from previous version. (Word count: 4762)  View all updates.

Change: for businessesFor whoBusinesses wishWho toWish engageTo inEngage Japan's Social Media ____________________________________________________________________________________________ 1. Mobile Ready Content Is EssentialSocial media is consumed differently in Japan compared to the other Asian countries discussed   View changes from previous version. (Word count: 4762)  View all updates.

Change: part in social media due to their apprehension in taking risks.The low support for] entrepreneurship may also contribute to companiescompanies' unwillingness to partake in social mediamedia. [Source: Joi Ito] Examples of Companies who use Social Media____________________________________________________________________________________________ The Ones Who Got It Right1. Mobagetown   View changes from previous version. (Word count: 5124)  View all updates.

Change: trillion (USD 768 billion), approximately 12 times that of 1998.[Source: Ministry of Internal Affairs & Communication: White Paper 2006: Information & Communications in Japan (Chapter 1)]Cultural Issues Affecting Social Media in Japan______________________________________________________________________________________________ Japan's Population Is Aging In August 2006, Japan was   View changes from previous version. (Word count: 5120)  View all updates.

Change: High internet and broadband accessibility means social media is available for the majority to participate inTop 10 Websites in Japan: Clear preference for localised content ___________________________________________________________________________________________________________ The top ranking websites listed here are predominantly ones that have been   View changes from previous version. (Word count: 5067)  View all updates.

Change: In August 2006, Japan was listed as having the highest proportion of over-65s across the world. [Source: The Independent News “Japan: A Country in Crisis?”]About 21% of Japan's 127 million people are 65 and older in   View changes from previous version. (Word count: 3930)  View all updates.

Change: print screen mixi Mixi is Japan’s most popular social networking site with 5 million registered users. It now trades on the Tokyo Stock Exchange and is valued at $1.5 billion - $315 per user. Newscorp’s acquisition of MySpace (and its 19 million   View changes from previous version. (Word count: 3823)  View all updates.