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Jul 23 2007, 3:15 PM EDT |
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Powerpoint slides available hereAcknowledgements____________________________________________________________________________________________ We would like to thank the following people who have been kind enough to answer our questions. Their help with the creation of this wiki is much appreciated.Robert Pickard, President of Edelman North AsiaNobuhiro Seki, Executive Vice
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Japan
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Jul 23 2007, 2:24 PM EDT |
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games sold in Japan since May 2006. [Source: “Guardian Unlimited “Video games for the elderly: an answer to dementia or a marketing tool?”] Although most companies around the world are utilizing social media to reach out
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Jul 23 2007, 2:18 PM EDT |
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RebuildBuild TrustAs mentioned earlier, consumers are losing trusts in companies. Though mainstream media is highly trusted in Japan, there is an increasing trend of consumers turning to online for information. [Source: Ministry of Internal Affairs & Communication: White Paper 2006: Information & Communications in Japan (Chapter 1
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Japan
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Jul 23 2007, 2:17 PM EDT |
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in companies. Though mainstream media is highly trusted in Japan, there is an increasing trend of consumers turning to online for information. [Source: Ministry of Internal Affairs & Communication: White Paper 2006: Information & Communications in Japan (Chapter 1)] Social media is thus
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Japan
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Jul 23 2007, 2:07 PM EDT |
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There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Jul 23 2007, 1:53 PM EDT |
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have corporate blogs. The majority of Japanese blogs online then must be credited to individual content providers. An Edelman study also found that blog readership is the highest in Japan with 74% of respondents indicating
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Japan
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Jul 23 2007, 1:45 PM EDT |
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There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Japan
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Jul 23 2007, 1:44 PM EDT |
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this wiki is much appreciated.Robert Pickard,Pickard, President of Edelman North AsiaNobuhiro Seki,Seki, Executive Vice President and General Manager of Japan Six ApartHoward Rheingold,Rheingold, Author of SmartMobs: The Next Social RevolutionInterview transcripts may be downloaded here
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Japan
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Jul 23 2007, 1:40 PM EDT |
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whoWho useUse Social Media____________________________________________________________________________________________ The Ones Who Got It Right1. MobagetownThis site, operated by DeNa, is considered one of the fastest growing mobile sites in Japan and the
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Jul 23 2007, 1:34 PM EDT |
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for businessesFor whoBusinesses wishWho toWish engageTo inEngage Japan's Social Media ____________________________________________________________________________________________ 1. Mobile Ready Content Is EssentialSocial media is consumed differently in Japan compared to the other Asian countries discussed
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Japan
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Jul 23 2007, 1:31 PM EDT |
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Is PossibleJapan’s wealthy aging population makes them attractive targets for companies. According to NHK programme director, Yuuichi Funakoshi, the older generation in Japan is constantly looking for new hobbies. Various companies including those
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Japan
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Jul 23 2007, 10:35 AM EDT |
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part in social media due to their apprehension in taking risks.The low support for] entrepreneurship may also contribute to companiescompanies' unwillingness to partake in social mediamedia. [Source: Joi Ito] Examples of Companies who use Social Media____________________________________________________________________________________________ The Ones Who Got It Right1. Mobagetown
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Jul 23 2007, 10:32 AM EDT |
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Many firms are now focusing their efforts on harnessing new technology that will be attractive to Japan's older, and increasingly lucrative, consumers. This older generation
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Japan
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Jul 23 2007, 10:22 AM EDT |
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trillion (USD 768 billion), approximately 12 times that of 1998.[Source: Ministry of Internal Affairs & Communication: White Paper 2006: Information & Communications in Japan (Chapter 1)]Cultural Issues Affecting Social Media in Japan______________________________________________________________________________________________ Japan's Population Is Aging In August 2006, Japan was
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Jul 23 2007, 10:21 AM EDT |
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The case of mixi has demonstrated how social networking services are increasingly popular in Japan. Beyond this, free fully functional mobile offerings are necessary in reaching the Japanese population. Points to Note: SNS impt, Free mobile offering NECESSARY (full functionality)Japanese Government's Involvement - Positive or Negative?______________________________________________________________________________________________ The Positives
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Jul 23 2007, 10:03 AM EDT |
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High internet and broadband accessibility means social media is available for the majority to participate inTop 10 Websites in Japan: Clear preference for localised content ___________________________________________________________________________________________________________ The top ranking websites listed here are predominantly ones that have been
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Jul 23 2007, 8:36 AM EDT |
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"We did extensive research into their tastes and found that they enjoy music programmes and programmes about health. But what they really like is programmes
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Jul 23 2007, 8:26 AM EDT |
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In August 2006, Japan was listed as having the highest proportion of over-65s across the world. [Source: The Independent News “Japan: A Country in Crisis?”]About 21% of Japan's 127 million people are 65 and older in
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Jul 23 2007, 8:09 AM EDT |
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• The site on which most advertising was placed corresponds is unsurprisingly Japan’s most popular site (see above). Yahoo! Japan had a 45.1% share of total ad impressions with 13.3 billion impressions.• Following 30 percentage points behind is social networking
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Jul 23 2007, 7:52 AM EDT |
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print screen mixi Mixi is Japan’s most popular social networking site with 5 million registered users. It now trades on the Tokyo Stock Exchange and is valued at $1.5 billion - $315 per user. Newscorp’s acquisition of MySpace (and its 19 million
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