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India occupies the greater part of South Asia. It is a constitutional republic consisting of 28 states, which includes New Delhi, India’s capital. With roughly one-sixth of the world’s total population, India is the second most populous country, after China.

Though the country’s population remains largely rural, India has three of the most populous and cosmopolitan cities in the world—Mumbai (Bombay), Kolkata (Calcutta), and Delhi. Three other Indian cities—Bangalore (Bengaluru), Chennai (Madras), and Hyderabad—are among the world’s fastest-growing high-technology centres, and most of the world’s major information technology and software companies now have offices in India.

With such a large untapped market, it is no wonder that many companies are starting to sit up and pay attention to the numerous opportunities that India offers. The social media scene is certainly no exception to this trend, and businesses are increasingly seeking ways to engage the Indian online population with the help of social media in the belief that it is the “Next Big Thing”.

This Wiki explores the social media scene in India. For many companies, venturing into the social media scene in a foreign country is not unlike venturing into the dark unknown. Our Wiki offers some guide and tips in engaging social media in India. Based on our observations of the current social media trend, businesses are able to enhance their interaction with consumers and stakeholders alike using the various tools available. Overall, this Wiki can help you in bringing out the best potential of social media tools in India.

To get started, simply click any of the following links:

About India
Media Landscape
Case Studies
Interviews
Useful Links
From the CreatorsAcknowledgements
» Fact File
» Traditional Media
» Gaurav Mishra
» Rajesh Lalwani
» Kiruba Shankar




» Social Media
- Cultural Issue
- Government and Social Media
- Internet Filtering





» Technology Penetration
- Internet Landscape
- Mobile Landscape








ShandyAlidjaja
ShandyAlidjaja
Latest page update: made by ShandyAlidjaja , Nov 12 2009, 10:13 AM EST (about this update About This Update ShandyAlidjaja Edited by ShandyAlidjaja

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