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About Singapore
1. Introduction
The social media scene in Singapore is a tale of two contrasting situations: The netizens fervently use social media in their everyday lives, utilizing the latest social media tools to date. Even the government has taken laudable steps into engaging the blogosphere. However, businesses are generally still skeptical about the benefits of using social media and are contented to use the traditional forms of media to communicate with their audience.
This imbalance unwraps an opportunity for businesses to tap on the wide reach and influence of social media in Singapore. A growing favorable social media environment, coupled with increasing internet usage amongst younger Singaporeans, compels companies to take action towards utilizing social media lest they miss the chance to connect with the consumers.
[Click to download full version of the brief overview in pdf. format]
2. Background Information about Singapore
People
Singapore's people are mainly descendants of immigrants from the Malay Peninsula, China, the Indian sub-continent and Sri Lanka. In the absence of a "Singaporean" culture, they have gradually acquired a distinct identity as Singaporeans while still retaining their traditional practices, customs and festivals. There are four main racial groups, namely the Chinese (75.2%) , Malay (13.6%), Indian (8.8%) and Others (2.4%).
Common, local adjectives used to describe Singaporeans are "Kiasu", "Kiasi" (fear of losing out and fear of death respectively, in Hokkien) and they share a creole language termed "Singlish" ( a mix of English with Malay, dialects and local slangs). [Sources: Singapore Infomap - Our People, Monthly Digest of Statistics Singapore, June 2007]
Population
Singapore has a total resident population of 4,483,900 with citizens and permanent residents forming 3,608,500 of this total number.
Age Structure
Figure 2.1 - Age pyramid of Singapore residents
Language Literacy
As a multi-racial society, Singapore has 4 offical languages -- Malay, Chinese, Tamil and English. Malay is the national language while English is the language of administration. Mandarin is being increasingly used among the Chinese in place of Chinese dialects including Hokkien, Teochew and Cantonese. Besides Tamil, some of the mother tongue languages spoken by the Indians are Malayalam, Punjabi, Telegu, Hindi and Bengali. [Source: Singapore Infomap - Language and Literacy]
The general literacy rate for Singapore residents aged 15 years and over is 95.4 per cent as of year 2006. [Source: Statistics Singapore Key Annual Indicators]
People
Singapore's people are mainly descendants of immigrants from the Malay Peninsula, China, the Indian sub-continent and Sri Lanka. In the absence of a "Singaporean" culture, they have gradually acquired a distinct identity as Singaporeans while still retaining their traditional practices, customs and festivals. There are four main racial groups, namely the Chinese (75.2%) , Malay (13.6%), Indian (8.8%) and Others (2.4%).
Common, local adjectives used to describe Singaporeans are "Kiasu", "Kiasi" (fear of losing out and fear of death respectively, in Hokkien) and they share a creole language termed "Singlish" ( a mix of English with Malay, dialects and local slangs). [Sources: Singapore Infomap - Our People, Monthly Digest of Statistics Singapore, June 2007]
Population
Singapore has a total resident population of 4,483,900 with citizens and permanent residents forming 3,608,500 of this total number.
Age Structure
Figure 2.1 - Age pyramid of Singapore residents
The bulk of Singapore residents are within the 15-64 years age range, with 72.2% (or 2,603,900 residents) of the population falling within this age category. 19.3% (698,100 residents) of the population are aged 15 years and below, while 8.5% (306,500 residents) of the population are aged 65 years and above. [Source: Statistics Singapore Key Annual Indicators]
Language Literacy
As a multi-racial society, Singapore has 4 offical languages -- Malay, Chinese, Tamil and English. Malay is the national language while English is the language of administration. Mandarin is being increasingly used among the Chinese in place of Chinese dialects including Hokkien, Teochew and Cantonese. Besides Tamil, some of the mother tongue languages spoken by the Indians are Malayalam, Punjabi, Telegu, Hindi and Bengali. [Source: Singapore Infomap - Language and Literacy]
The general literacy rate for Singapore residents aged 15 years and over is 95.4 per cent as of year 2006. [Source: Statistics Singapore Key Annual Indicators]
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Latest page update: made by brendalogy
, Apr 7 2009, 1:52 PM EDT
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