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Australia: Technology Implications
Digital Media Overview
The growing usage of digital media (social networking, blogs etc) across the globe has brought its attention to the drastic increase seen in the number of years in the last few years. Digital media tools like social networking sites have not only been growing but have been constantly evolving to have a broader audience with a compelling functionality.
Member Community Site Reach
In a report released by Nielsen in 2009, Australia had witnessed a significant rise in terms of the reach as well as share of time.
Chart 1: The increasing reach of “Member Community” Web sites across 2008
Chart 2: Changing share of time accounted for by “Member Community” Web sites across 2008
From Dec. ‘07 to Dec. ‘08 the global share of time accounted for by “Member Communities”’ increased by 38 percent - from *“Global”’ and “World”’ encompass the following countries in which Nielsen Online has a NetView panel – Australia, Brazil, France, Germany, Italy, Spain, Switzerland, United Kingdom and the USA.
Source: Nielsen Online, NetView, Home and Work Data, December 2007 – December 2008
The report findings show that there is great potential in these online portals and if Australians were to embrace these sites in the proper manner, there could be a lot of business value derived from it for individuals, businesses and even government bodies.
The Future
According to Australian bloggers like Laurel Papworth, John Lacey and Gary Hayes, who often blog about Social Media in Australia and across the World, the trends that are currently present in Australia are moving towards that of a completely interdependent ecosystem. An ecosystem consisting of individuals, businesses and government in which they will be very dependent on social media tools to bring them revenue, personal satisfaction and even cost cutting measures.
Interzone provides several videos that feature conventions, interviews and the latest news about Social media. In this video, Viocorp talks about the future of online video, social media and social networking technologies and what are their implications.
The growing usage of digital media (social networking, blogs etc) across the globe has brought its attention to the drastic increase seen in the number of years in the last few years. Digital media tools like social networking sites have not only been growing but have been constantly evolving to have a broader audience with a compelling functionality.
Member Community Site Reach
In a report released by Nielsen in 2009, Australia had witnessed a significant rise in terms of the reach as well as share of time.
Chart 1: The increasing reach of “Member Community” Web sites across 2008
Chart 2: Changing share of time accounted for by “Member Community” Web sites across 2008
From Dec. ‘07 to Dec. ‘08 the global share of time accounted for by “Member Communities”’ increased by 38 percent - from *“Global”’ and “World”’ encompass the following countries in which Nielsen Online has a NetView panel – Australia, Brazil, France, Germany, Italy, Spain, Switzerland, United Kingdom and the USA.
Source: Nielsen Online, NetView, Home and Work Data, December 2007 – December 2008
The report findings show that there is great potential in these online portals and if Australians were to embrace these sites in the proper manner, there could be a lot of business value derived from it for individuals, businesses and even government bodies.
The Future
According to Australian bloggers like Laurel Papworth, John Lacey and Gary Hayes, who often blog about Social Media in Australia and across the World, the trends that are currently present in Australia are moving towards that of a completely interdependent ecosystem. An ecosystem consisting of individuals, businesses and government in which they will be very dependent on social media tools to bring them revenue, personal satisfaction and even cost cutting measures.
Interzone provides several videos that feature conventions, interviews and the latest news about Social media. In this video, Viocorp talks about the future of online video, social media and social networking technologies and what are their implications.
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, Apr 10 2009, 11:49 AM EDT
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