Commercial and Social Mobile ApplicationsThis is a featured page

In a bid to reach the specific target audience amidst the immense advertising clutter, companies have been on the lookout for more creative and innovative marketing techniques and channels. With the infrastructure developments in mobile and wireless internet technologies and applications, as well as the birth of new generation handsets in Asia, the mobile phone is considered an extension of users' personal life. With this view, many companies and businesses are increasingly investing into mobile marketing as the future form of advertising.

The page on the commercial and social mobile applications in various countries (such as China, Singapore, Malaysia, Taiwan, Thailand and South Korea) would highlight the various ways in which advertisers and businesses are reaching their target audience through their mobile phone, and also how mobile users are engaging in social networking activities through this same medium.

The ways in which advertisers and mobile phone users in the countries with superior support infrastructures, for instance South Korea, are engaging each other will speak of the potential of using the mobile phone as a platform for commercial and social applications.

To learn more about the various commercial and social mobile applications, click on the links below.

Countries Under Study:
Currently, six countries have been studied, namely:


chinaChina

malaysiaMalaysia

singaporeSingapore

south koreaSouth Korea

taiwanTaiwan

thailandThailand



Juliyanti
Juliyanti
Latest page update: made by Juliyanti , Nov 22 2008, 10:02 PM EST (about this update About This Update Juliyanti update links - Juliyanti


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