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Derrick Koh
Interview with Derrick Koh, Account Director at Edelman Public Relations
1. What are the usage consumption trends (stats) of the following sectors? Public, government and businesses
I’m sure you can find this out from the Internet. Or a media agency such as Zenith Optimedia or Universal McCann.
2. Why do you think the trends are as such?
N.A.
3. What is the internet penetration of S’pore? At what rate has it been growing?
I’m sure you can find this out from the Internet. Try IDA website
4. What are the usage trends of Social Media (blogging, youtube, social networking sites…) for the following sectors in S’pore?
I do not think such trends are available for Singapore or even on a regional or global basis, and even so, would not be very accurate.
Public
Qualitatively, increasing among the young and internet savvy, also certain professions e.g. media, marketing and communications.
Government
Qualitatively, low – due to control vs trust issue. Governments tends to require a lot of certainty in their actionc and messages so it goes against the facilitation of trust among the public.
Businesses
Qualitatively, low but increasing. Corporate blogs, podcasts and RSS are some ways which they are experimenting
5. Why do you think the trends are as such? Are they significantly different from other countries in the region?
No, I do not think they are very different from the regional qualitative trends but since Singapore is usually at the forefront of tech adoption it might mean that the other regional countries have lower figures of adoption. There is also government support levels and censorship issues in certain countries e.g. Youtube is banned in Thailand.
6. Has there been an increasing trend, or a shift in the trend in S’porean’s consumption of Social Media?
Definitely increasing. The growth in number of blogs would seem to suggest that. Also the rise of citizen journalism with the water spout off East Coast incident posted to Stomp is evident. Bloggers are also seen to be vocal and have become mainstream consciousness – Mr Brown, Xiaxue, Dawn Yang etc have become mini celebrities in their own right from online to offline. Blog conversations and posts used to be topics first raised by mainstream media and taken online. But now it is two way, with main stream media adopting stories which first appeared online such as the incident of the MP’s daughter who made it to the top of Technorati.
7. What role do you see the government play in the adoption of social media by the public? (Mediator, police, leader…)
To help social media flourish and have minimal rules in place. netizens are self policing and need little external help to make rules or etiquette for them, but for the sake of national harmony and security, some basic guideline needs to be in place. This is the same for any media or interaction.
1. What are the usage consumption trends (stats) of the following sectors? Public, government and businesses
I’m sure you can find this out from the Internet. Or a media agency such as Zenith Optimedia or Universal McCann.
2. Why do you think the trends are as such?
N.A.
3. What is the internet penetration of S’pore? At what rate has it been growing?
I’m sure you can find this out from the Internet. Try IDA website
4. What are the usage trends of Social Media (blogging, youtube, social networking sites…) for the following sectors in S’pore?
I do not think such trends are available for Singapore or even on a regional or global basis, and even so, would not be very accurate.
Public
Qualitatively, increasing among the young and internet savvy, also certain professions e.g. media, marketing and communications.
Government
Qualitatively, low – due to control vs trust issue. Governments tends to require a lot of certainty in their actionc and messages so it goes against the facilitation of trust among the public.
Businesses
Qualitatively, low but increasing. Corporate blogs, podcasts and RSS are some ways which they are experimenting
5. Why do you think the trends are as such? Are they significantly different from other countries in the region?
No, I do not think they are very different from the regional qualitative trends but since Singapore is usually at the forefront of tech adoption it might mean that the other regional countries have lower figures of adoption. There is also government support levels and censorship issues in certain countries e.g. Youtube is banned in Thailand.
6. Has there been an increasing trend, or a shift in the trend in S’porean’s consumption of Social Media?
Definitely increasing. The growth in number of blogs would seem to suggest that. Also the rise of citizen journalism with the water spout off East Coast incident posted to Stomp is evident. Bloggers are also seen to be vocal and have become mainstream consciousness – Mr Brown, Xiaxue, Dawn Yang etc have become mini celebrities in their own right from online to offline. Blog conversations and posts used to be topics first raised by mainstream media and taken online. But now it is two way, with main stream media adopting stories which first appeared online such as the incident of the MP’s daughter who made it to the top of Technorati.
7. What role do you see the government play in the adoption of social media by the public? (Mediator, police, leader…)
To help social media flourish and have minimal rules in place. netizens are self policing and need little external help to make rules or etiquette for them, but for the sake of national harmony and security, some basic guideline needs to be in place. This is the same for any media or interaction.
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, Apr 7 2009, 1:31 PM EDT
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