Hong Kong: Case StudiesThis is a featured page


All social media initiatives in Hong Kong are relatively recent developments, so in that sense they are all works in progress and it is too early to distinguish the unsuccessful ventures. Below are a few examples.


Hong Kong - Social Media and PR across Asia Yes.com.hk

Yes Communication Ltd Publisher of a popular teenage magazine YES!, launched a companion website. Today the website is the most popular among teenagers in Hong Kong. The website directed advertising campaigns to teenagers by addressing their needs directly. Consequently, advertising campaigns included online games, music, and social features. A study evaluated the success of the top ten advertisers on the site, rated seven a success.


Discuss.com.hk
Hong Kong - Social Media and PR across Asia
Discuss.com.hk is an online portal with links and information on almost every conceivable topic. The site also boasts around 9000 discussion boards, on all topics from the military to western art galleries. There are more than one million registered users, a figure which represents around one sixth of Hong Kong’s population. Popularity of the portal is disputed, rated at no. 7 by Hitwise and no.2 by Alexa.


Hong Kong - Social Media and PR across Asia

hk.blog.yahoo.com/canon

Canon has launched a Yahoo website which functions as a photosharing and blogging community.





PCCW

A Marketing Interactive article reported that in 2009,
telecommunications firm PCCW rolled out a
series of viral videos aimed at offering consumers a
more streamlined and affordable long-distance
telecommunications service as well as to build brand
salience in the market. Released in three phases, the
viral videos were executed due to the large online
community and the ability to communicate with target
groups all over the world. The first phase 1, entitled 'Gangsta Mamas, is shown on the right.

Click here to view Phase II and III of PCCW's viral videos.





Hong Kong: Case Studies - Social Media and PR across Asia


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