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Hong Kong: Technology Implications
Web 2.0 Start Ups
While Hong Kong netizens have been quick to adopt foreign Web 2.0 applications like YouTube and Facebook (See Internet Landscape), the creation of home-grown Web 2.0 applications has been slow to catch on. An article in China Daily suggests that the relatively small market in Hong Kong does not justify the amount of time and money that needs to be invested in starting up new Web 2.0 programs. Also, global players with massive clout are quickly invading the online space, with Hong Kong businesses finding it difficult to identify untapped markets.
The dearth of companies dealing with Web 2.0 has prompted the Hong Kong Government, as well as other investors, to setup sources of funding in Hong Kong for technology initiatives. Examples include the Hong Kong Government's Information and Technology Fund's Small Entrepreneur Research Assistance Programme (SERAP) , incubation programmes by the Hong Kong Science and Technology Parks and Hong Kong Start Up Association.
Web 2.0 Success Stories
However, this is not to say that Hong Kong companies have been wholly unsuccessful. Zorpia.com and editgrid.com are quoted as being locally grown success stories. The scalability and modularity of software has allowed Web 2.0 technologies to transcend geographic and cultural barriers to reach other markets with ease. Today, the growing pool of start up companies in Hong Kong include:
It is important to note that success of some of these companies has stemmed from their conscious targeting of overseas markets, given the insufficiently large market in Hong Kong. Liberal economic policies in the country and the scalability and modularity of Web 2.0 programs have enabled these companies to look beyond the country borders and cater to international markets instead.
Social Media Impact on PR and Networking
Social media is also changing how corporations in Hong Kong are looking at PR, networking and marketing.
This snippet by Douglas White, founder of social media marketing company Prosperity Research provides some insight about why corporations should take a look at social media as a way of interacting with customers.
While Hong Kong netizens have been quick to adopt foreign Web 2.0 applications like YouTube and Facebook (See Internet Landscape), the creation of home-grown Web 2.0 applications has been slow to catch on. An article in China Daily suggests that the relatively small market in Hong Kong does not justify the amount of time and money that needs to be invested in starting up new Web 2.0 programs. Also, global players with massive clout are quickly invading the online space, with Hong Kong businesses finding it difficult to identify untapped markets.
The dearth of companies dealing with Web 2.0 has prompted the Hong Kong Government, as well as other investors, to setup sources of funding in Hong Kong for technology initiatives. Examples include the Hong Kong Government's Information and Technology Fund's Small Entrepreneur Research Assistance Programme (SERAP) , incubation programmes by the Hong Kong Science and Technology Parks and Hong Kong Start Up Association.
Web 2.0 Success Stories
However, this is not to say that Hong Kong companies have been wholly unsuccessful. Zorpia.com and editgrid.com are quoted as being locally grown success stories. The scalability and modularity of software has allowed Web 2.0 technologies to transcend geographic and cultural barriers to reach other markets with ease. Today, the growing pool of start up companies in Hong Kong include:
- EditGrid: Online spreadsheet (profile)
- aNobii: Book lovers social network (review)
- Bullpoo: Interactive stock community and a personalized investment tool (profile)
- Recruit.net: Vertical search engine for jobs in Asia
- Zorpia: Social network
- Frenzoo: Virtual social network (interview and screenshots)
- Lifesterblog: Blog community (profile)
- Wazhua: China entertainment virtual world and social network (profile)
- Roompage: Personalized homepages (profile)
- Jijija: Matching community through discussions (profile)
- China-8.com: Education community - Chinese language
- Moochi.com: Video-sharing site with online video-editing
It is important to note that success of some of these companies has stemmed from their conscious targeting of overseas markets, given the insufficiently large market in Hong Kong. Liberal economic policies in the country and the scalability and modularity of Web 2.0 programs have enabled these companies to look beyond the country borders and cater to international markets instead.
Social Media Impact on PR and Networking
Social media is also changing how corporations in Hong Kong are looking at PR, networking and marketing.
This snippet by Douglas White, founder of social media marketing company Prosperity Research provides some insight about why corporations should take a look at social media as a way of interacting with customers.
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Zubaidah |
Latest page update: made by Zubaidah
, Apr 10 2009, 3:28 PM EDT
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