Hong Kong: Technology PenetrationThis is a featured page


High Penetration Rates
Hong Kong undoubtedly remains one of the most digitally connected cities not only in Asia, but around the world. Digital 21 Strategy, an initiative spearheaded by the Hong Kong government, measures the level of technological penetration in the country. The results for internet penetration in 2008 are listed below.

Information Technology Penetration Amongst Households

200720082001
Households with PCs at home74.2%74.6%60.6%
Households with PCs at home that are connected to the Internet70.1%70.9%67.1%
Source: Census and Statistics Department Hong Kong

Information Technology Usage Amongst Households

200720082001
Persons aged 10 and over who had used PCs in the last 12 months66.4%68.2%50.3%
Persons aged 10 and over who had used the Internet in the last 12 months
64.8%66.7%43.3%
Persons aged 15 and over who had used one or more types of electronic business services for personal matters in the last twelve months
98.2%98.0%88.5%
Persons aged 15 and over who had used one or more types of online purchasing services for personal matters in the last twelve months10.1%10.3%5.6%
Source: Census and Statistics Department Hong Kong

Interestingly, online purchasing services have yet to take off in Hong Kong, charting a mere 0.2% in growth from 2007. It appears that while Hong Kongers are happy to do their banking online, they prefer to do their shopping in person.(For more information see section on Cultural Issues-- Environment)

Businesses Embracing IT

Information Technology Penetration and Usage amongst Businesses

200720082006
Establishments using personal computer63.8%63.1%49.7%
Establishments having Internet connection59.8%58.8%37.2%
Establishments having webpages/websites18.2%19.3%10.7%
Business receipts from selling goods, services or information through electronic means as percentage of total business receipts0.77%1.16%NA
Source: Census and Statistics Department Hong Kong

Digital Divide?

According to a 2003 report by International Telecommunication Union, availability and use of PCs and the Internet is dependent on age, income and education. 93% of students above 10 and 89% of college degree holders are online. Overall, they constituted 56% of all internet users in 2002. This may have impacted the nature of online advertising, with didactic institutions taking the lead. (Figures are reported in detail under Online Advertising)

The lack of Chinese softwares, interfaces and search engines used to be a problem. However, this has been overcome largely by the launch of sites such as yahoo!HK (most popular site and search engine) and Chinese versions ofInternet Explorer, Windows and office.

According to the report, 57% of Hong Kong citizens were unable to speak English, 40% used it as a second-language and only the remaining 3% used it as their language of choice. This latter group is primarily composed of the expatriates working in the many multinationals located in Hong Kong. Amongst the local Chinese, Cantonese is the most popular dialect, while immigrants from mainland China prefer Mandarin. This preference is apparent in the top 20 sites list, with Yahoo! HK taking a clear lead.

Hong Kong: Media Landscape - Social Media and PR across Asia


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Zubaidah
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