Sign in or 
Share this
Hong Kong: Traditional Media
Consumption of Traditional Media
While Nielsen Media Index saw an increase in media consumption in Hong Kong from 2007 to 2008, conventional media retained its dominance in the rankings. TV and newspapers stayed the most highly consumed medium at 97% and 81% respectively. Consumption of the Internet came in third at 60%, followed by magazines and Pay TV. However, the internet charted one of the largest growths (7%) of the five mediums over the two years, suggesting that Hong Kongers are attributing increasing importance to online media.
Advertising
According to ACNielsen, total advertising spending in 2008 was a staggering US$52 billion, an 6% rise from 2007.
More interestingly, when it comes to online advertising in Hong Kong, Nielsen Media Index's Q4 2008 figures indicate that expenditure has increased by nearly 100% from HK$117 million in 2007 to HK$208 million in 2008. It appears that companies in Hong Kong are attaching increasing importance of the Internet as a platform to reach out to customers.
Given that 98% of Hong Kongers above 15 have participated in online banking services in 2008 (See Internet Penetration), it is not surprising that the lion's share of the online advertising space is being bought by companies in the Finance sector (17%). Other industries taking the largest slices of the pie were Computers and Electrical (14%) and Entertainment(11%).
Top 10 Online Advertisers (as of Q4 2008)
Source: Nielsen Research
While Nielsen Media Index saw an increase in media consumption in Hong Kong from 2007 to 2008, conventional media retained its dominance in the rankings. TV and newspapers stayed the most highly consumed medium at 97% and 81% respectively. Consumption of the Internet came in third at 60%, followed by magazines and Pay TV. However, the internet charted one of the largest growths (7%) of the five mediums over the two years, suggesting that Hong Kongers are attributing increasing importance to online media.
Advertising
According to ACNielsen, total advertising spending in 2008 was a staggering US$52 billion, an 6% rise from 2007.
More interestingly, when it comes to online advertising in Hong Kong, Nielsen Media Index's Q4 2008 figures indicate that expenditure has increased by nearly 100% from HK$117 million in 2007 to HK$208 million in 2008. It appears that companies in Hong Kong are attaching increasing importance of the Internet as a platform to reach out to customers.
Given that 98% of Hong Kongers above 15 have participated in online banking services in 2008 (See Internet Penetration), it is not surprising that the lion's share of the online advertising space is being bought by companies in the Finance sector (17%). Other industries taking the largest slices of the pie were Computers and Electrical (14%) and Entertainment(11%).
Top 10 Online Advertisers (as of Q4 2008)
| Rank | Advertiser | Estimated Ad Impressions |
| 1 | Citicorp | 441,133 |
| 2 | Global Beauty International Ltd | 283,440 |
| 3 | PCCW | 262,585 |
| 4 | Sony | 189,858 |
| 5 | Dell | 177,758 |
| 6 | eBay | 172,658 |
| 7 | Wall Street Institute | 166,714 |
| 8 | The Hong Kong Jockey Club | 147,070 |
| 9 | Hong Kong Government | 128,553 |
| 10 | HSBC | 127,140 |
|
Zubaidah |
Latest page update: made by Zubaidah
, Apr 10 2009, 1:11 PM EDT
(about this update
About This Update
Edited by Zubaidah
10 words added 7 words deleted view changes - complete history) |
|
Keyword tags:
hong kong
More Info: links to this page
|
There are no threads for this page.
Be the first to start a new thread.
