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India: Internet Landscape
| Contents |
| #1 Top Websites in India |
| #2 Internet Usage Statistics 2.1 Age wise 2.2 Gender wise 2.3 Occupation wise 2.4 Cities wise |
| #3 Internet Usage Behavior 3.1 Online Activity 3.2 Local Language Preference 3.3 Place of Access |
| #4 E-Marketing 4.1 Marketing Stimuli 4.2 Online Shoppers |
| #1 Top Websites in India |
| #2 Internet Usage Statistics |
The total base of internet users in India stands at 49.4 million in April 2008. 82% comes from the urban areas and 18% from the rural areas. At these levels, the penetration of internet stands at 4.3% of the total population of India. 28.2 million internet users (57% of online Indians) are daily net users.
India has an average internet connection speed of just 772 Kbps compared with the global average of 1.5 Mbps. India ranks 93rd globally for broadband adoption (with 3.74 per cent connections at speeds over 2 Mbps) and is positioned at 55th globally for narrowband adoption (with 25.8 per cent of connections at speeds below 256 Kbps).
| 2.1 Age wise |
| Age (years) | All Internet users (2008) | Changes from previous year |
| 13-18 | 9% | -2.4% |
| 19-24 | 44% | 12% |
| 25-35 | 34% | -2.1% |
| 36-45 | 9% | -4.3% |
| 46-55 | 4% | -2.4% |
| Above 55 | 1% | -1.0% |
| 2.2 Gender wise |
| 2.3 Occupation wise |
| Occupation | All internet users |
| Junior level salaried employee | 26% |
| Middle/ senior level salaried employee | 15% |
| Self employed professionals | 4% |
| Shop owner/traders | 3% |
| Businessmen | 5% |
| Student | 33% |
| Housewife | 9% |
| Others | 6% |
| 2.4 Cities wise |
| Rank | City | % of Regular Internet Users | Regular Internet Users (in millions) |
| 1 | Mumbai & Thane | 9.8% | 3.44 |
| 2 | Delhi NCR | 8.6% | 3.02 |
| 3 | Hyderabad & Secundrabad | 7.4% | 2.60 |
| 4 | Bangalore | 7.1% | 2.49 |
| 5 | Chennai | 5.6% | 1.97 |
| 6 | Pune | 2.6% | 0.91 |
| 7 | Kolkata | 2.5% | 0.88 |
| 8 | Ahmedabad | 1.3% | 0.46 |
| 9 | Coimbatore | 1.2% | 0.42 |
| 10 | Lucknow | 1.0% | 0.35 |
| #3 Mobile Statistics |
| 3.1 Online Activity |
| Rank | Online Activity | % undertaking in 2008 | % undertaking in 2007 |
| 1 | Emailing | 91% | 95% |
| 2 | Job search | 72% | 73% |
| 3 | Instant messaging | 70% | 62% |
| 4 | Check news | 63% | 61% |
| 5 | Check sports | 57% | 57% |
| 6 | Download music/movies | 54% | 29% |
| 7 | Dating/friendship | 50% | 51% |
| 8 | Check cricket score | 50% | NA |
| 9 | Matrimonial search | 49% | 48% |
| 10 | English info search engine | 49% | NA |
In the list of the 10 most popular online activities among the regular internet users, communication and social interactivity activities (emailing, instant messaging/chatting, dating/friendship and matrimonial search) and entertainment activities (news, sports, movies/music, and cricket) stand out as the most popular online activities.
| 3.2 Local Language Preference |
The proportion of internet users who generally prefer to read in local language has also gone up from 59% in 2007 to 72% in 2008. Further, Almost 1 in 3 online Indians (34%) is already using local language websites (up from just 12% last year). This indicates more than half of Indian people do not like reading English when on the net.
| Online Indians | 2008 | 2007 |
| Preferring to read in English | 28% | 41% |
| Preferring to read local Indian languages | 72% | 59% |
| Visiting English websites only | 66% | 88% |
| Visiting local language websites also | 34% | 12% |
| 3.3 Place of Access |
On multiple access basis, place of work (office, school, colleges, etc.) still continues to be the single largest place for accessing internet at 60% (though down 18% points over the last year’s figure of 78%). Usage from home follows at 55% (down 4% points over last year), and from cyber cafes at 47% (the same as last year).
However, when it comes to the ‘single most preferred’ place of accessing internet among the regular internet user, home scores over the place of work marginally.
| #4 E-Marketing |
| 4.1 Marketing Stimuli |
Over half of the online Indians (53%) are ‘responsive’ to online marketing stimulus. Online contests are what online Indians have responded to the most with 60% of them having done so. Contest are closely followed by search ads and banner ads at 56% and 53% respectively. Almost 1 in 5 online Indians (18%) have received a ‘viral ad’ from someone and a third of them (6%) have actually forwarded such viral ads to other people they know on the net.
| 4.2 Online Shoppers |
| % online Indians undertaking in 2008 | % online Indians undertaking in 2007 | |
| Online Window Shoppers (who search only) | 57% | 33% |
| Online Buyers (who search and buy) | 23% | 25% |
| Total Online shoppers (who either search or buy online) | 80% | 58% |
4 out of 5 online Indians (80%) either search or buy products online, making the base of ‘online shoppers’ in India as large as 28 million. Of these online shoppers, only 28% or 8 million are online ‘buyers’. The rest 72% are just ‘window shoppers’. In addition, 92% of all active online buyers have bought a travel product online (up 8% points over last year) and 51% have bought a non-travel product online (down 5% points over last year).
Source:
- Internet Penetration & Speed in India. (2009). Akamai Report. Retrieved September 29, 2009, from http://www.semkraft.com/blog/2009/04/internet-penetration-speed-in-india/.
- 5 million active internet users in India: Survey. (2009, January 28). Retrieved September 27, 2009, from Alootechie website: http://www.alootechie.com/content/45-million-active-internet-users-india-survey)
- India Online. (2008). JuxtConsult. Retrieved September 30, 2009, from http://www.juxtconsult.com/download.asp.
- Mishra, G. (2009). Introduction to Social Media in India. Retrieved from 20:20 Social website: http://www.gauravonomics.com/
ShandyAlidjaja |
Latest page update: made by ShandyAlidjaja
, Nov 12 2009, 10:15 AM EST
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