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While Facebook has been growing slowly and steadily in India for the last couple of years, Facebook exploded in May and June 2009, doubling from 1.6 million to 3.2 million monthly active users in the country in the last 60 days. Apparently, in May 2009 Facebook users in India were greeted with a new message upon logging in: Facebook is now available in Hindi, Punjabi, Bengali, Telugu, Tamil and Malayalam. This localization approach could explain the growth of Facebook users in India.
Apart from this, Facebook has actively partnered with Indian companies, particularly mobile operators. The recent milestones include:
:: Feb 2009
– Partnership with Zoom TV and World TV for the Oscars in India.
:: April 2009
– Facebook goes mobile in India for SMS Alerts with Tata Indicom
– Partners with Aircel for Voice Message Application, allowing users to leave voice messages on Facebook.
– Facebook promoted in a Zoozoo’s commercial by Vodafone.
– Promoted in India by Aircel as a part of their Pocket Internet Service, particularly during the Indian Premier League, a key Cricket event. (view the commercial)
source:
- readwriteweb
- insidefacebook
- medianama
Orkut continues to dominate the Indian scene. Research from ComScore about India is that Orkut beat Facebook in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category, Facebook.com. Facebook had 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).
Source: thomascrampton
Here are the highlight of the report:
- More than three-fourths of the blogs in the IndiBlogger.in community are written by men
- The top five languages are English, Hindi, Tamil, Marathi and Telugu. 92% of the blogs are in English
- The top five cities are Bangalore, Chennai, NCR, Mumbai and Hyderabad, which together account for almost three-fourths of all blogs
- The community is fairly active with 8% posting daily, 47% posting at least weekly and 88% posting at least monthly. In terms of recency, more than 80% blogs have been updated at least once in 2009
- About 19% of the blogs have a Google PageRank of 3 or above, and about 18% have an Alexa Traffic Rank of 3,000,000 or lower. These stats should also be representative
source: gauravonomics
While on global scale brands like Twitter (need no intro) and Jaiku are main players along with Pownce (from Digg), India is also deliberately paving way in Microblogging, though Twitter remain the key player in India too, a lot of Microblogging platforms were introduced in past 6 months in India. Below are major microblogging platforms in India:
A web app from Indian mobile technology company Webaroo, SMSGupShup is major Indian microblogging platform. It provide users to send/free free text SMS to any mobile device. Unlike to Twitter, it provide its users to create and join groups to send and receive SMSs to and from users in these groups respectively.
Snockles is a mobile message board, in short functionality are similar to that of Twitter along with features it carry. The app however is different in product marketing in way that it provide Enterprise Snockles which is a product in the social software for business category and as per the website amongst the world’s first on-demand and mobile enterprise solution for business social networking and collaboration.
Vakow is the next major microblogging and SMS based site in India after SMSGupShup, in terms of usage and site traffic. Vakow too provide SMS message from web to mobile devices plus other features such as tagging, to tag the messages and group them based on these tags.to send Pics from web to mobile devices although a light weight, low resolution black & white pics only.
Moreover, Vakow guys have worked to develop way, through Twitter API, so that one can send updates from their mobile devices to twitter via Vakow, reason being Vakow cost less twitter, when it comes to sending message from any mobile devices in India to twitter servers.
Source: indianweb
Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent.
“The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches,” said Jack Flanagan, comScore executive vice president. “As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, indicating that there is substantial room for growth among the local Internet brands.”
In India, Google Sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2 percent), maps with Google Maps (63.9 percent), multimedia with YouTube (82.8 percent). It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 percent) and email with Gmail (46.8 percent).
Source: comscore
Cultural Issues | The Government and Social Media | Internet Filtering |
| Contents |
| #1 Facebook |
| #2 Orkut |
| #3 Blogging |
| #4 Micro-Blogging 4.1 SMSGupShup 4.2 Snockles 4.3 Vakow 4.4 Kwippy |
| #5 Search-Engine |
| #6 Video-Sharing Websites 6.1 Apnavideos 6.2 Dekhona |
| #1 Facebook |
While Facebook has been growing slowly and steadily in India for the last couple of years, Facebook exploded in May and June 2009, doubling from 1.6 million to 3.2 million monthly active users in the country in the last 60 days. Apparently, in May 2009 Facebook users in India were greeted with a new message upon logging in: Facebook is now available in Hindi, Punjabi, Bengali, Telugu, Tamil and Malayalam. This localization approach could explain the growth of Facebook users in India.
Apart from this, Facebook has actively partnered with Indian companies, particularly mobile operators. The recent milestones include:
:: Feb 2009
– Partnership with Zoom TV and World TV for the Oscars in India.
:: April 2009
– Facebook goes mobile in India for SMS Alerts with Tata Indicom
– Partners with Aircel for Voice Message Application, allowing users to leave voice messages on Facebook.
– Facebook promoted in a Zoozoo’s commercial by Vodafone.
– Promoted in India by Aircel as a part of their Pocket Internet Service, particularly during the Indian Premier League, a key Cricket event. (view the commercial)
source:
- readwriteweb
- insidefacebook
- medianama
| #2 Orkut |
Orkut continues to dominate the Indian scene. Research from ComScore about India is that Orkut beat Facebook in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category, Facebook.com. Facebook had 4 million visitors, up 150 percent versus year ago, followed by local social networking site Bharatstudent.com with 3.3 million visitors (up 88 percent) and hi5.com with 2 million visitors (up 182 percent).
Source: thomascrampton
| #3 Blogging |
Here are the highlight of the report:
- More than three-fourths of the blogs in the IndiBlogger.in community are written by men
- The top five languages are English, Hindi, Tamil, Marathi and Telugu. 92% of the blogs are in English
- The top five cities are Bangalore, Chennai, NCR, Mumbai and Hyderabad, which together account for almost three-fourths of all blogs
- The community is fairly active with 8% posting daily, 47% posting at least weekly and 88% posting at least monthly. In terms of recency, more than 80% blogs have been updated at least once in 2009
- About 19% of the blogs have a Google PageRank of 3 or above, and about 18% have an Alexa Traffic Rank of 3,000,000 or lower. These stats should also be representative
source: gauravonomics
| #4 Micro-Blogging |
While on global scale brands like Twitter (need no intro) and Jaiku are main players along with Pownce (from Digg), India is also deliberately paving way in Microblogging, though Twitter remain the key player in India too, a lot of Microblogging platforms were introduced in past 6 months in India. Below are major microblogging platforms in India:
| 4.1 SMSGupShup |
A web app from Indian mobile technology company Webaroo, SMSGupShup is major Indian microblogging platform. It provide users to send/free free text SMS to any mobile device. Unlike to Twitter, it provide its users to create and join groups to send and receive SMSs to and from users in these groups respectively.
| 4.2 Snockles |
Snockles is a mobile message board, in short functionality are similar to that of Twitter along with features it carry. The app however is different in product marketing in way that it provide Enterprise Snockles which is a product in the social software for business category and as per the website amongst the world’s first on-demand and mobile enterprise solution for business social networking and collaboration.
| 4.3 Vakow |
Vakow is the next major microblogging and SMS based site in India after SMSGupShup, in terms of usage and site traffic. Vakow too provide SMS message from web to mobile devices plus other features such as tagging, to tag the messages and group them based on these tags.to send Pics from web to mobile devices although a light weight, low resolution black & white pics only.
| 4.4 Kwippy |
Kwippy is a nanoblogging service including twitter, reason being – you can post message from Gmail or GTalk directly to kwippy or integrate Gtalk and Yahoo messenger status, share links. Kwippy is thus a micro/nanoblogging webapp + IM status logger + social network.
In kwippy, the whole focus is on the Instant Messenger, right now Gmail adress book(Gtalk) and Yahoo only. The friends list on the instant messenger is the most intimate friends list you can find, of all social networks – as per Kwippy blog. The microblog app presently is in private beta, but one would get invite soon in a day or two. Rest is much similar to Twitter such as lingo like ‘followers’,'following’ and twits being Kwips here.Source: indianweb
| #5 Search-Engines |
Google Sites ranked as the top search property in India with more than 1 billion searches conducted in June, representing 81 percent of the market. Yahoo! Sites ranked second with 9.4 percent, followed by Ask Network (1.9 percent) and Microsoft Sites (1.7 percent). Indian Internet portal Rediff.com ranked fifth with 1.5 percent.
“The Indian search market is dominated by global Internet brands, with Google attracting the wide majority of searches,” said Jack Flanagan, comScore executive vice president. “As the top local player in the search market, Indian web portal Rediff.com attracts slightly less than 2 percent of all searches, indicating that there is substantial room for growth among the local Internet brands.”
In India, Google Sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2 percent), maps with Google Maps (63.9 percent), multimedia with YouTube (82.8 percent). It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 percent) and email with Gmail (46.8 percent).
Source: comscore
| #6 Video-Sharing Website |
| 6.1 Apnavideos |
 | What you can do in Apnavideos:
|
| 6.2 Dekhona |
 | What you can share in Dekhona:
|
ShandyAlidjaja |
Latest page update: made by ShandyAlidjaja
, Nov 16 2009, 11:45 AM EST
(about this update
About This Update
Edited by ShandyAlidjaja
view changes - complete history) |
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