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| Version | User | Scope of changes |
|---|---|---|
| Nov 2 2009, 4:26 AM EST | ingedegraaf | 1 photo added, 1 photo deleted |
| Nov 2 2009, 3:59 AM EST | ingedegraaf | 1 word added, 36 words deleted, 1 photo added |
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Internet penetration in India is rather low as only 47mln out of more than 1 billion people use the Internet at least once a month (39mln urban and 8mln rural). A popular place to get connected is the workplace where 68% of all connections occur. On average, Internet-users get access through 1.9 different places and although most people connect at the workplace, 37% of the users prefer to access the Web from home. Penetration is also less, because 1 out of 3 computers is not connected and most new connections are actually just replacing old connections. Connecting to the Web via mobile phones is not very widely used yet, as only 4mln people access through this mode. Another barrier in the penetration is that only 13% of the current users prefer to read in English, which is high compared to less than 2% of the population that prefers to read in English.
From the graphs presented below it follows that the number of Internet subscribers saw a similar growth as Telecommunication subscribers. However, as follows from a study by Juxt Consult India the number of Internet users has actually declined, but the daily use of Internet has increased by 28% showing the Indian community is becoming more active online. What also was pointed out in the study is that current Internet users have an average monthly family income that is 3.2 times the national average, showing that it is mostly the more prosperous Indians connecting to the Web. This can further be seen in the fact that half of the users is employed. Another point from the report is that about 75% of the Internet users come from the non-metro towns and villages surrounding them. These points make clear that Internet in India is still something that mostly accessible for the more prosperous in the country, leaving a big market potential as many more people can be accessed when technologies become easier accessible and cheaper.
The following table gives a general impression of what the Indian Internet user possesses:
From the graphs presented below it follows that the number of Internet subscribers saw a similar growth as Telecommunication subscribers. However, as follows from a study by Juxt Consult India the number of Internet users has actually declined, but the daily use of Internet has increased by 28% showing the Indian community is becoming more active online. What also was pointed out in the study is that current Internet users have an average monthly family income that is 3.2 times the national average, showing that it is mostly the more prosperous Indians connecting to the Web. This can further be seen in the fact that half of the users is employed. Another point from the report is that about 75% of the Internet users come from the non-metro towns and villages surrounding them. These points make clear that Internet in India is still something that mostly accessible for the more prosperous in the country, leaving a big market potential as many more people can be accessed when technologies become easier accessible and cheaper.
The following table gives a general impression of what the Indian Internet user possesses:
