iPhone vs. BlackBerry

*Photo Source: Salam Jakarta Blogspot

It’s not all about the iPhone, at least within one of the world’s fastest growing mobile consumer markets, Indonesia. Today, InMobi, the largest mobile ad network in Asia, Africa and Indonesia, released data showing that RIM’s Blackberry device may be leading the handset race in Indonesia. From January 2009 to June 2009, mobile ad requests on Blackberry phones increased by 842%, compared to mobile ad requests on Indonesia iPhones, which increased only by 205%.

The overall experience craved is clearly the BlackBerry in Indonesia where records are broken in every way possible. There are about 9 million mobile Internet users at the moment in the country with approximately 591 page views per user which exceeds the global average that’s 250 page views per user (as of 2009).

You may continue reading the full press release from InMobi in PocketBerry or read a similar blog post in Salam Jakarta Blog.



Edelmann Public Relations APAC



Marketers can no longer not participate in community talks about their brands.

Hence Brandtology builds on that fact and tracks two core indexes expressed in conversation and channel Index. They capture the average sentiment to seeing the conversation volume for each brand. Brandtology's method is to monitor more than 260 channels, e.g public community sites referring to brands.
In collaboration with IndoPacific Edelman, Brandtology derived the data provided to develope the above discussed indexes.

IndoPacific Edelman constitutes a reputation management consultancy based in Jakarta and belongs to Edelmann worldwide. It counts over 114 full time employees and represents Indonesia’s largest public relations firm.

Key findings from Release 2009:

· Intel and AMD topped the rankings by volume of conversations
· Approx. 60'000 online conversations applying to 51 large technology brands
· KasKus (www.kaskus.us) is the center of gravity for mentions of technology brands
· Twitter was the third popular channel

For more findings please read the full release in Edelmann Public Relations APAC.



Indonesia Cyber Industry and Market

Building eMarket - Focusing on eTechnology Framework

This study done by "Indonesia Internet Business Community" points out the followings:

- The culture in a community is crucial to whether people use the internet or not

- Internet advertising has not been very effective corresponding to surveys

- Respondents are also not so much in favor of Internet banking. Slightly over 84% of users have not ever done Internet banking. This to following reasons : (1) their bank does not have the facility; (2) not knowing how to use it; and (3) they do not need it yet; (3) concerns about security, doubts over vendor reliability

- First movers in eCommerce were: (1) Diffy.com as the first Indonesian company developing a community concept, which offers e-mail and chat for teenagers; (2) News portal like Astaga.com who originally provided news, now offer more interactive and transact services such as Astaga!Tour for easy ticket reservation.

Still, Indonesia is lacking companies to match buyer demand with the best offer from sellers on the web.

Read more about this in Indonesia Cyber Industry and Market.



Microsoft Indonesia



Microsoft Indonesia prepares on its homepage case studies from feedbacks of their Indonesian partners and customers.

Industries they cover are Financial Services, Oil and Gas, Telecommunications, IT, Manufacturer, Others and Dynamics ERP and CRM.

Worth reading more here.


Telkom Pitching Puts Others on Alert

Telkom, Indonesia's largest mobile operator, releases a request for information (RFI) as part of it's full-service pitch. This action, in turn, has now up to 20 agencies in review.

You can read more about the issue directly from media.asia.



Indonesia's Mobile Phenomenon in Brief

The mobile faze is explained in point form. Not only is it easy to read but it is also straight to the point. However, is the Indonesian mobile market really full of potential?

Read more at mobinode, a popular group-edited blog that discusses issues surrounding social media in Asia.



TEMPO Interaktif
In 1994, TEMPO, - the acclaimed Indonesian weekly magazine had its licence to publish revoked by the government of Indonesia, because they considered its reportings would cause national instability. Such acts could be done by the government swiftly and with ease, without giving any prior opportunity to defend the media concerned.
In March 1996, TEMPO Interaktif was published on the web by the same publisher of TEMPO magazine. No reaction came from the government, except for a very brief interview response from the Minister of Information stating that anybody in Indonesia can set up a web site to promote their own activities or business. After one year on the web, there are still no signs of the government trying to put a halt to TEMPO Interaktif's weekly appearances. On the other hand, with at least 12,000 people, out of Indonesia’s current 50,000 Internet users, accessing it regularly, TEMPO Interaktif is steadily becoming Indonesia’s most accessed web publication.

This paper will discuss the experiences encountered while setting up and running TEMPO Interaktif within the Indonesian context.



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