Already a member?
Sign in
Indonesia: Mobile landscape
1 Telecommunication Service Providers
2 Mobile Phones vs. the Internet
3 On The Consumer Front
4 Trends
MOBILE
Total number of mobile subscribers had exceeded 65 million by March 2007. The number was 12 million 5 years ago. The mobile penetration rate in Indonesia is moving towards 30% and is expected to rise at a fast rate in the future. Much potential is left to be explored in the mobile market.
1 TELECOMMUNICATION SERVICE PROVIDERS
Telkomsel is the market leader with 53% (or 23 million users) in 2005. Smaller operators such as Indosat, Satelindo, Mobisel/Orbit and Excelcomindo take up the rest of the mobile telephony space.
While GSM cards offer global coverage, pre-paid cards offer different coverage, offering networks in only a few islands. For example, Exelcomindo’s prepaid service (PRO XL) only offers coverage in Java and Bali only.
Prepaid card outgoing rates are very high in Indonesia, hence most prepaid card user use SMS to communicate instead.
2 MOBILE PHONES VS. THE INTERNET
Clearly, mobile phone penetration is much more successful than internet penetration rates. However, there is a closer relationship between the Internet and telecommunication service when we examine the mobile social networking space in Indonesia.
Mobile Monday recently launched Mobile Monday Indonesia, which has so far held events discussing the growing relevance of mobile social networking sites such as mobile advertising and how to develop mobile social networking applications.
3 ON THE CONSUMER FRONT
Although efforts have been made to engage consumers to use mobile social media, their access to even normal mobile phone content is still very primitive.
Take the following video for example
2 Mobile Phones vs. the Internet
3 On The Consumer Front
4 Trends
MOBILE
Total number of mobile subscribers had exceeded 65 million by March 2007. The number was 12 million 5 years ago. The mobile penetration rate in Indonesia is moving towards 30% and is expected to rise at a fast rate in the future. Much potential is left to be explored in the mobile market.
1 TELECOMMUNICATION SERVICE PROVIDERS
Telkomsel is the market leader with 53% (or 23 million users) in 2005. Smaller operators such as Indosat, Satelindo, Mobisel/Orbit and Excelcomindo take up the rest of the mobile telephony space.
While GSM cards offer global coverage, pre-paid cards offer different coverage, offering networks in only a few islands. For example, Exelcomindo’s prepaid service (PRO XL) only offers coverage in Java and Bali only.
Prepaid card outgoing rates are very high in Indonesia, hence most prepaid card user use SMS to communicate instead.
2 MOBILE PHONES VS. THE INTERNET
Clearly, mobile phone penetration is much more successful than internet penetration rates. However, there is a closer relationship between the Internet and telecommunication service when we examine the mobile social networking space in Indonesia.
Mobile Monday recently launched Mobile Monday Indonesia, which has so far held events discussing the growing relevance of mobile social networking sites such as mobile advertising and how to develop mobile social networking applications.
3 ON THE CONSUMER FRONT
Although efforts have been made to engage consumers to use mobile social media, their access to even normal mobile phone content is still very primitive.
Take the following video for example
mingwei.yap.2005 |
Latest page update: made by mingwei.yap.2005
, May 29 2008, 4:22 PM EDT
(about this update
About This Update
Edited by mingwei.yap.2005
1 image added view changes - complete history) |
|
Keyword tags:
handphone
indonesia
mobile internet
mobile phone
More Info: links to this page
|
