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Indonesia: Traditional Media
1. Advertising
2. Television Industry
3. Radio Industry
The mass media has been growing at a high rate in Indonesia since the fall of Suharto in 1998. Indonesia gained greater press freedom and commercial profits soared since then. Number of TV stations reached a number of 83 in 2006 but was later asked to merge at the end of 2006 by the order of Minister for Communications and Information. The rapid increase in number of TV stations was mainly driven by the high potential revenue from business. New regional and city television stations are entering the market.
Penetration of televisions has increased throughout the years. More coloured television sets can now be found in villages and rural areas. The television has moved from a luxury product to a necessity.
Source: www.pressreference.com/Gu-Ku/Indonesia.html
The following diagram shows Indonesians' media consumption and the clear leader is television followed by radio and print.
1. ADVERTISING
Indonesia’s net advertising revenue in 2006 was over US$1.1billion, of which around 70% (US$775million) was spent on TV advertising and 30% on print. If advertising can be maneuvered onto the web, revenue for the businesses involved will be unimaginable, especially if the archipelago that spans over more than 16,000 islands improves on its infrastructure, giving rise to a higher internet penetration rate.
Online advertising revenue is insignificant compared to the overall advertising revenue. The Nielsen report in 2006 showed no percentage of online advertising revenue. However, Hokum Pokum, a blogger who blogs about media related issues estimated online advertising revenue to be only slightly more than US$6 million in 2006, with detik.com taking about 40% of that.
2. TELEVISION INDUSTRY
Prior to the last decade, television in Indonesia consisted of only the government channel, Televisi Republik Indonesia (TVRI). In 1988, the first private television station began broadcasting, Rajawali Citra Televisi Indonesia (RCTI) which has been joined by Indosiar, Surya Citra Televisi (SCTV), ANTeve (ANTV), Televisi Pendidikan Indonesia (TPI), Global TV, TV 7, and Trans TV. Metro TV (private operators) features frequent news broadcasting and foreign programming.
One thing to note is that programming on the government channel is dominated by documentaries, music, culture and the news, with no advertising and only a small amount of foreign programming. The private TV channels however, offer a wide range of local and foreign programming, with lots of commercial interruptions.
National TV Metro TV (Private Operators)
List of networks that are transmitted throughout Indonesia: A whole list of all other local television networks and stations can be found here, including all the foreign programmes offered by the Metro TVs.
3. RADIO INDUSTRY
Today, there are hundreds of community-owned radio stations beaming local music and people's voices across the huge Indonesian archipelago. Some of the local stations include:
Also read:
Read more about Social Media in Indonesia:
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Latest page update: made by sgsam2k
, Nov 12 2009, 10:45 AM EST
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