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J-Magic Inc: Social media based marketing in Japan
Japan: Case Studies - Social Media and PR across Asia
 J-Magic's sophisticated face recognition technology allows users to generate a list of celebrities whose faces look identical / similar to photographs posted by users of themselves or others. Unlike a traditional approach to launch and marketing, J-Magic relied on viral marketing through the blogosphere and the social networking space in Japan, mainly Mixi. The service attracted more than 22 million users within 2 months! Takuya Miyata, J-Magic's 34-year-old founder and CEO, "didn't expect it to become just a big hit" since he did not engage in much promotion for the start-up. J-Magic's success is evidence that Japan's youth is receptive to information dispension through online social media.

Source: J-Magic sees market for picture-based search





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