Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 158)

Change:  Japan's election hopefuls embrace the art of online campaigning 1. Social Network for employees 2. Blogging as a serious business tool in Japan Facilitating movie blogs in Japan Mobile marketing in Japan Flawed social networking in Japan Leveraging on Japan's mobile landscape Social media based marketing in Japan Unsuccessful   View changes from previous version. (Word count: 158)

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Change: When P&G brought the global 'Being Girl' website to Japan to create a platform for teenage girls to share health and beauty information, it realized   View changes from previous version. (Word count: 146)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 1993)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 1993)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 1993)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 1999)

Change: Social media based marketing in Japan Unsuccessful online consumer engagement in Japan Encouraging new ideas through blogs Sanyo: Facilitating movie blogs in Japan In March 2007, Sanyo, a world leading digital camera manufacturer, introduced the Xacti series   View changes from previous version. (Word count: 1999)

Change: Facilitating movie blogs in Japan Mobile marketing in Japan Flawed social networking in Japan Sanyo: Facilitating movie blogs in Japan In March 2007, Sanyo, a world leading digital camera manufacturer, introduced the Xacti series of   View changes from previous version. (Word count: 1977)