The following case studies illustrate how Malaysia companies and brands use Web 2.0 to promote their business, products or services. While several case studies highlight successful practices practiced by businesses, others show how these companies can fail to use social media effectively. Nonetheless, it seems that Malaysia companies in general are very proactive in leveraging on the power of social media.

Case study 4 is different from the rest as it looks at a conflict which arose between traditional and social media.

Case Study 1 Foldees	Case Study 2 Tiger Beer	Case Study 3 Coffee O Malaysia	Case Study 4 Jeff Ooi
Case Study 5 Digi Telco	Case Study 6 AirAsia	Case Study 7 CSR in Malaysia