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In this section:

Traditional Media
1. Short Background of Traditional Media in Malaysia
2. Newspaper Statistics
3. Radio Statistics
4. TV Statistics



Traditional Media
1) Short Background of Traditional Media in Malaysia

The Printing Presses and Publications Act of 1984 requires all publications in Malaysia to obtain licenses that can be revoked at will by the Minister for Home Affairs. The minister's decisions are final, and there is no judicial review.

UMNO and its allies in the ruling Barisan National coalition directly own or control all major newspapers, radio and television stations, making it virtually impossible for alternative voices to reach the public.

The government brought to an end four newspapers in 1987 in reaction to their criticism of its policies. The press is careful when dealing with Malaysia’s multicultural foundations. To date, there are more than 80 daily and weekly newspapers in various languages such as Malay, English, Chinese and Tamil (size of segment of each newspaper language also in this order).

Though the government advocates freedom of speech and a free press, it is said to restrict the flow of information in practice. Certain issues like citizenship of race outside that of Malays and the extraordinary position of Malays in the social order are considered sensitive. The media generally practices self censorship, providing optimistic, noncritical reports of governmental activities.

2) Newspaper Statistic

Daily Newspaper
Language Circulation
Sin Chew Daily Chinese 357, 163
The Star Chinese 210,000
The Sun English 256, 486
Utusan Malaysia Malay197,033
Berita Harian Malay192,917
Harian Metro Malay 289,315
Weekend Circulation Language Circulation
Mingguan Malaysia Malay 459,793
Metro Ahad Was Malay 314,321
Berita Minggu Malay 305,256
The Sunday StarEnglish322,741

Newspaper Circulation By Location

Klang Valley (Kuala Lumpur)1,100,000 copies
Sabah243,549 copies
Sarawak167,149 copies
Peninsular Malaysia2,471,057 copies

At the end of 2007, the Klang Valley accounted for 40%, or 1.1 million copies, with English newspapers being the most purchased at 43%, followed by Chinese language newspapers (32%) and Bahasa Malaysia dailies (25%), said Audit Bureau of Circulation (ABC).

Newspaper Circulation
The total circulation of magazines was 1,536,947, which represented 20% of total magazines published in the country. A bigger figure would be yielded if the rest of the magazines submitted their circulation claims to an audit.

For more information on newspaper circulation, click here.

3) Radio Statistics

Although radio has become a sort of "background noise" for many in the media industry, it is important to listen up in Malaysia. According to the Nielsen Company, 9 out of 10 Malaysians above 10 years old in peninsular Malaysia listen to radio weekly.

A study found that, on average, radio attracts an audience of 11.1 percent (1.87 million) of listeners in any given 15 minute time slot throughout the day and an average radio listener tunes in for 20.4 hours in a week.

The most popular radio channels include:
Position
Station
Listeners Weekly
Language
1hotfm3.8 MillionMalay
2ERA3.76 MillionMalay
3SINAR3.73 MillionMalay
4THY Ragaa3.177Tamil
5MYFM2.167Chinese
69881.48Chinese
7hitz.fm1.287English
8Klasic Nasional1.03 MillionMalay
9Muzikfm820,000Malay
10Kelantanfm777,000English

For more information regarding radio, click here.



Malaysia: Traditional Media - Social Media and PR across Asia


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