PRESS
Almost every city in Zealand has its own local newspaper. Ownership of these newspapers are shared mainly by two companies - APN News and Media and Fairfax Media Limited. The main newspapers in New Zealand's five major cities Auckland, Christchurch, Dunedin, Hamilton, and Wellington are New Zealand Herald, The Press, Otago Daily Times, Waikato Times, and Dominion Post respectively.
New Zealand Herald
http://www.nzherald.co.nz/
New Zealand Herald is an Auckland based daily which delivers national and international news. Coming closest to being New Zealand's national newspaper, it reaches more than 500,000 New Zealanders each day. Its readers are mostly from dual-income households with a yearly income in excess of $100,000.¹The Press
http://www.stuff.co.nz/the-press/
Based in Christchurch, The Press is a daily that delivers local, national, and international news. It has regular special daily, weekly, and monthly features that covers a range of topics from health to food, and from career to recreation. Each day, approximately 364,000 people read the paper, which is also popular across most parts of South Island.²Otago Daily Times
http://www.odt.co.nz/
Otago Daily Times is a Dunedin based daily which deliver local, national, and international news. With an intent to cover more local news, it actively invites the local townsfolk to send in stories and photos about anything from community projects to school plays.³ Readership each day reaches approximately 65,000.⁴
Waikato Times
http://www.stuff.co.nz/waikato-times/
Renowned for its spirited editorial, Waikato Times is a Hamilton based daily which delivers local, national, and international news in a warm and down-to-earth tone. Each day, a special weekly section is included in the newspaper. Some of the topics covered in these sections are book reviews, gardening, and racing. Around 169,000 people read Waikato Times every day.⁵Dominion Post
http://www.stuff.co.nz/dominion-post
Dominion Post is a Wellington based daily which delivers local, national, and international news. Each day of the week, it publishes weekly features of special reader interests, covering topics such as cars, environmental conservation, farming, fashion, information technology, property, sports, and television.⁶ Reaching approximately half of all Wellingtons aged 15 and above, the paper has an average daily readership of 246,000.⁷ A large portion of its readers are retirees above the age of 60 that live on social welfare.⁸
RADIO
New Zealand has several radio networks and stations. This includes nationwide networks under Radio New Zealand; stations devoted to New Zealand's Pacific communities; christian stations; and stations run by non-governmental organisations (NGOs).
Radio New Zealand
http://www.radionz.co.nz/
Radio New Zealand broadcasts over three nationwide networks which provide listeners with exciting and independent radio programmes; Radio New Zealand National, Radio New Zealand Concert and the AM network which relays Parliamentary proceedings.
Broadcasting 24 hours a day, Radio New Zealand National reaches almost every New Zealander. Its programme mix includes news and current affairs, documentaries and features, drama and music. At least 33% of the music it broadcasts is New Zealand in origin. Talk-orientated programmes make up 60% of air time. National is well known for its high profile programmes and personalities including 'Nine to Noon with Kathryn Ryan', 'Saturday Morning with Kim Hill' and 'Sunday Morning with Chris Laidlaw'. Specialist features and documentaries produced exclusively for National focus on the interests of particular groups in the community. Drama production includes plays and readings of New Zealand literature. Māori programming can be heard across the schedule.
Radio New Zealand Concert is Radio New Zealand’s fine music network. Music comprises 85% of air time. Much of this is classical, with additional specialist music programmes covering jazz, contemporary and world music. Concert actively promotes New Zealand music and composition, providing an important showcase for the best of the country’s performing artists. Its specialised production department commissions work from New Zealand musicians and composers, and initiates a wide range of music programmes. The station delivers live broadcasts of concerts and recitals both of New Zealand artists and visiting international artists. Concert also features international programmes selected from public radio broadcasters overseas.
The AM network broadcasts all sittings of Parliament.⁹
NiuFM
http://www.niufm.com/
NiuFM is a radio station that aims to be the voice connecting, informing & entertaining the diverse range of Pacific communities throughout Aotearoa. It broadcasts nationally, offering a mix of cool music, diverse cultures, topical news, and information straight from the heart of the Pacific.¹⁰
Its viewers are mostly females aged 18 - 39 years that are part of the Urban Pan Pacific (people born in New Zealand and belonging to more than one ethnic group). They are also huge consumers of music, sport, events, movies, cars and clothing; technology savvy; and have a strong family, church, and community orientation. In addition, they are socially active, brand conscious, and loyal. They have also been noted to be people that 'live for the moment'.¹¹
Rhema Broadcasting
http://www.rbg.co.nz/
Rhema Broadcasting is a Christian radio network that seeks to promote Biblical values, righteousness and justice; to encourage, exhort and challenge through music and other programming; and to educate, inform and entertain for the promotion of well-being amongst New Zealanders.¹² It has three main stations - Life FM, Radio Rhema, and Southern Star, which target people aged 18 - 25, 25 - 55, and 50+ respectively. It listeners are brand loyal and listernership averages 11,000 across New Zealand at any one time. Every hour, there are only six minutes of advertisement.¹³
Community Access Broadcasters
http://www.acab.org.nz/
Community Access Radio stations do not make programmes, they provide the facilities, training and infrastructure that allow citizens to make their own radio. It believes that in so doing, it allows people to become community facilitators. It does this because it believes that they are empowering groups with skills and voices that reflect their needs and their identity. Also, it finds that it is providing successful settlement outcomes for new New Zealanders, preserving language and cultural identity, giving voice to unheard groups, airing many hours of youth radio and grey radio services, creating a conduit for community health and welfare education, providing exposure to creative communities especially literature and music, and giving expression to Aotearoa's many belief systems.¹⁴
TELEVISION
There are four main television networks in New Zealand. They are Television New Zealand (TVNZ), Maori Television, MediaWorks New Zealand, and SKY. TVNZ and Maori Television are state owned networks while Media Works New Zealand and SKY are privately held companies.
Television New Zealand
http://tvnz.co.nz/
TVNZ is New Zealand's leading television and digital media company. TVNZ has two commercial free-to-air channels TV ONE and TV2, and two free-to-air digital non-commercial channels TVNZ 6 and TVNZ 7.
TV ONE has a broad range of quality programming with a strong slate of news and current affairs, as well as sports. Over fifty percent of the TV ONE schedule comprises local shows. It also features international drama and entertainment, as well as a range of award-winning documentaries. Its target demographic is all people aged 25-54.
TV2 brings New Zealanders the best entertainment from New Zealand and the rest of the world. It has the biggest international programmes including the top shows from the US studios, and a selection of top quality local shows. The TV2 schedule comprises a strong line-up of engaging dramas, comedy and reality programmes. Its target demographic is all people aged 18-39.
TVNZ 6 prides itself on being a place for Kiwi families to learn. Kidzone kicks off at 6am, with safe and educational local and international programming for pre-schoolers. These shows are developed by early childhood specialists to stimulate young minds and encourage learning. After 6pm, TVNZ 6's schedule features programming for the rest of the family, including science shows, nature documentaries, tween dramas, Kiwi classics and much more.
TVNZ 7 is New Zealand's first local factual channel. With a ratio of 30% news to 70% factual and arts programming, TVNZ 7 enables New Zealanders to discuss, consider and debate national and international news, current issues, ideas and concepts.¹⁵
Maori Television
http://www.maoritelevision.com/default.aspx
Maori Television was founded under the Maori Television Service Act in 2003 and has since been established as one of a number of initiatives to promote and revitalise New Zealand's indigenous Maori language. Popular programmes include Hyundai Code, a live sports entertainment show, and Maorioke, a light entertainment show dedicated to showcasing local talent. Its shows are watched by more than 2.6 million New Zealanders, including both Maori and non-Maori people. Many of its viewers are also key influencers and leaders of New Zealand Society.
MediaWorks New Zealand
http://www.mediaworks.co.nz/
MediaWorks New Zealand operates TV3 and C4 from network premises in Auckland, with sales offices and news bureaus in Wellington and Christchurch, sales offices in Hamilton, Melbourne and Sydney, and a news bureau in Dunedin. Both TV3 & C4 are major players in the New Zealand television landscape. TV3 is aimed at the 18-49 market, while C4 is a youth channel targeting 15 - 39 year olds.
SKY Television New Zealand
http://www.skytv.co.nz/
SKY Television is New Zealand’s pre-eminent pay television operator, offering a wide range of sports, movies, music, on-demand and general content across more than 100 channels. SKY’s channel line-up includes 7 sports channels, 6 movie channels, 8 general entertainment channels, 5 documentary channels, 5 news channels, 4 children’s channels, as well as other niche and special interest channels. (As of 30 June 2009, SKY had 778,902 subscribers).
NEWS AGENCIES
References
¹ APN Advertising. (2009). The New Zealand Herald. Retrieved March 5, 2010, from http://www.soldonapn.co.nz/resources/nzherald/CB4043%20NZH%20Generic%20Nov092.pdf
² Fairfax Media. (2010). The Press. Retrieved March 5, 2010, from http://www.fairfaxnz.co.nz/publications/general/info42.html
³ Otago Daily Times. (2008). Welcome to our New Site. Retrieved March 5, 2010, from http://www.odt.co.nz/news/dunedin/7578/welcome-our-new-site⁴ Otago Daily Times (2010). Readership. Retrieved March 5, 2010, from http://www.odt.co.nz/files/user111/cbr_page8.pdf
⁵ Fairfax Media. (2009). Waikato Times. Retrieved March 5, 2010, from http://www.fairfaxmedia.co.nz/publications/general/info89.html⁶ Stuff.co.nz. (2010). Dominion Post Sections and Features List. Retrieved March 5, 2010, from http://file.stuff.co.nz/dompost/Marketing/Advertising/DPost%20Features%20List.pdf
⁷ Stuff.co.nz (2010). Advertising in the Dominion Post. Retrieved March 5, 2010, from http://www.stuff.co.nz/dominion-post/print-edition/1525286/Advertising-in-The-Dominion-Post
⁸ Stuff.co.nz (2010). Dominion Post Reader Profile. Retrieved March 5, 2010, from http://file.stuff.co.nz/dompost/Marketing/Advertising/DPost%20Reader%20Profile.pdf⁹ Radio New Zealand. (2010). About Radio New Zealand. Retrieved March 9, 2010, from http://www.radionz.co.nz/about/
¹⁰ NiuFM. (2010). Who is Niu? Retrieved March 9, 2010, from http://www.niufm.com/who-is-niu
¹¹ NiuFM. (2010). Advertise with Us. Retrieved March 9, 2010, from http://www.niufm.com/who-is-niu/advertise-with-us¹² RBG New Zealand. (2010). Our Vision and Mission. Retrieved March 9, 2010, from http://www.rbg.co.nz/index.php?option=com_content&view=article&id=2&Itemid=18
¹³ RBG New Zealand. (2010). Advertising with RBG. Retrieved March 9, 2010, from http://www.rbg.co.nz/index.php?option=com_content&view=article&id=15&Itemid=20¹⁴ Community Access Broadcasters. (2010). Community Access Broadcasters. Retrieved March 9, 2010, from http://www.acab.org.nz/¹⁵ TVNZ. (2010). TVNZ's Channels. Retrieved March 12, 2010, from http://tvnz.co.nz/view/page/816460/845005____________________________________________________________________________