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New Zealand: Traditional Media - Trends
CONSUMER LIFESTYLE
Media
New Zealand's media environment is small but heavily fragmented; even so, as the proliferation of Internet and Broadband services take a strong hold in the lives of New Zealanders, the size of the pie for traditional media shrinks.
As New Zealand Television was deregulated in the 1980s, there was an increase in the number of television channels. Right now, there are currently six free-to-air channels and Pay TV has become increasingly more significant in the lives of New Zealanders, with more than 42% of household subscribing to the Sky Network Television, which offers 84 channels of terrestrial and satellite digital services.
Watching television is the preferred leisure time activity of many New Zealanders, with news and current affairs broadcasts allocated in prime positions still attracting large audiences. As majority of the programmes are sourced from overseas, particularly in the USA, New Zealanders' social behaviour is evolving with its influence.
Radio, however, is decreasing in popularity, with much more listeners going online to listen to broadcats over the Internet.
Newspapers are continuously evolving to suit the demands of consumers to maintain readership, for example, a detachable, lift-out lifestyle and entertainment guides in major newspaper was one introduction.
VIEWERSHIP
Figure 1 shows the number of annual newspaper circulation and the number of newspaper titles around New Zealand. There is a steady decline of annual newspaper circulation from Year 2004 to Year 2009, with the exception of Year 2007 where the numbers went up by 20,000 copies.
Number of newspaper titles have also decreased from Year 2004 to Year 2009, with the exception of Year 2007 as well.
Consumer expenditure on communications is highlighted in Figure 2. There is a general decline in expenditure from Year 2005 to Year 2006, but there is a stark increase in expenditure from Year 2006 to Year 2007, with the biggest jump within the age group of 40-49 years old (USD$76.9 mil).
Figure 3 shows that consumer expenditure on telecommunication services are on a steady increase. It can be inferred that this is due to the proliferation of the Internet and Broadband services as well as other communication mediums. This might also contribute to the decreasing popularity/usage of traditional media such as the radio and newspapers.
References
Euromonitor. (2009). Consumer Segmentation. Consumer Lifestyles New Zealand
Euromonitor. (2009). Leisure. Consumer Lifestyles New Zealand
Euromonitor. (2009). Meda. Consumer Lifestyles New Zealand
Euromonitor. (2009). Telecommunications. Consumer Lifestyles New Zealand
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Media
New Zealand's media environment is small but heavily fragmented; even so, as the proliferation of Internet and Broadband services take a strong hold in the lives of New Zealanders, the size of the pie for traditional media shrinks.
As New Zealand Television was deregulated in the 1980s, there was an increase in the number of television channels. Right now, there are currently six free-to-air channels and Pay TV has become increasingly more significant in the lives of New Zealanders, with more than 42% of household subscribing to the Sky Network Television, which offers 84 channels of terrestrial and satellite digital services.
Watching television is the preferred leisure time activity of many New Zealanders, with news and current affairs broadcasts allocated in prime positions still attracting large audiences. As majority of the programmes are sourced from overseas, particularly in the USA, New Zealanders' social behaviour is evolving with its influence.
Radio, however, is decreasing in popularity, with much more listeners going online to listen to broadcats over the Internet.
Newspapers are continuously evolving to suit the demands of consumers to maintain readership, for example, a detachable, lift-out lifestyle and entertainment guides in major newspaper was one introduction.
VIEWERSHIP
Figure 1 shows the number of annual newspaper circulation and the number of newspaper titles around New Zealand. There is a steady decline of annual newspaper circulation from Year 2004 to Year 2009, with the exception of Year 2007 where the numbers went up by 20,000 copies.
Number of newspaper titles have also decreased from Year 2004 to Year 2009, with the exception of Year 2007 as well.
Consumer expenditure on communications is highlighted in Figure 2. There is a general decline in expenditure from Year 2005 to Year 2006, but there is a stark increase in expenditure from Year 2006 to Year 2007, with the biggest jump within the age group of 40-49 years old (USD$76.9 mil).
Figure 3 shows that consumer expenditure on telecommunication services are on a steady increase. It can be inferred that this is due to the proliferation of the Internet and Broadband services as well as other communication mediums. This might also contribute to the decreasing popularity/usage of traditional media such as the radio and newspapers.
References
Euromonitor. (2009). Consumer Segmentation. Consumer Lifestyles New Zealand
Euromonitor. (2009). Leisure. Consumer Lifestyles New Zealand
Euromonitor. (2009). Meda. Consumer Lifestyles New Zealand
Euromonitor. (2009). Telecommunications. Consumer Lifestyles New Zealand
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Kkatherinekee |
Latest page update: made by Kkatherinekee
, Mar 24 2010, 11:06 AM EDT
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Edited by Kkatherinekee
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Keyword tags:
Mainstream Media
Mainstream Media Trends
New Zealand
Traditional Media
Traditional Media Trends
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