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Singapore: Business Issues
Top 5 Pointers for Businesses using Social Media in Singapore
Based on our research findings and interviews with various Public Relations professionals, we came up with 5 important insights of Singapore’s social media scene and their corresponding consequences for companies.
Based on our research findings and interviews with various Public Relations professionals, we came up with 5 important insights of Singapore’s social media scene and their corresponding consequences for companies.
| Insights | So what for Businesses? |
| Singapore netizens are generally critical in nature | Businesses should use this as an active feedback system to gain insights, rather than be afraid of criticisms |
| Increasing trust in social media is comparable to that of mainstream media | SMEs/ Startups can opt for social media (a cheaper alternative) as the main marketing platform |
| Young and growing social media in Singapore is relatively untapped and untainted by businesses | Netizens might welcome business marketing or communication efforts via social media, especially for early adopters |
| Presence of celebrity bloggers | Leverage on their credibility & authority to promote brand awareness/ product |
| Increasing number of specialised bloggers | Better target niche audience |
brendalogy |
Latest page update: made by brendalogy
, Apr 7 2009, 1:26 PM EDT
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