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| Version | User | Scope of changes |
|---|---|---|
| Apr 7 2009, 1:26 PM EDT (current) | brendalogy | 1 photo deleted |
| Mar 29 2009, 5:43 AM EDT | brendalogy | 9 words added |
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Key: Additions Deletions
Cultural Issues as obstacles of entry into Social Media
Pragmatic Singaporeans
A possible explanation for Singapore companies' slow-moving progress in incorporating social media into their business models is that they are too concerned about profit margins and neglect intangibles like building relationships with potential customers. This could be attributed to an education system based on meritocracy. It could also be due to the small land mass, where everyone is in close proximity and businesses may have overlooked the bright opporutunity offered by the Internet and social media to expand their businesses beyond local shores.
"Kiasuism"
Another factor that could be affecting businesses in their adoption of social media is the fear of losing, which is a more prominent trait in Singaporeans as compared to any other country. Companies are all reluctant to take the big step forward, but choose to observing one another curiously and cautiously as they "test the water".
Collectivistic Asians
Collectivism is a culture that exists in all Asian countries including Singapore, where one prefers to act as a member of a group, community or organization. Thus without existing successful examples to follow, it is extremely difficult for companies to take their first step forward into social media.
Critical Consumers
As Singaporeans are known to be highly critical consumers, negative news in the blogosphere tend to attract more attention. This is ironic for businesses as it would mean that they have to generate negative media in order to capture Singaporeans' attention but yet, the greatest barrier that most companies need to overcome in using social media is the fear of receiving criticisms.
Localised Content as a Passport
Online content that is close to local culture, either by language (‘Singlish’) or topic (e.g. Singaporean Food) is more generally preferred by Singaporean netizens. Such content strikes chords closer to the heart of locals and is unique to Singapore. This may, however, prove to be a possible obstacle for companies with business agendas wishing to engage the blogosphere.
Ageing Population
The high cost of living in Singapore has deterred many couples from having babies in the recent era, resulting in a fast ageing population. Hence, the absolute number of Internet users will be expected to decrease, despite the increasing proportions of Internet-savvy Singaporeans. However, such a phenomenon will compromise the size of audience in mainstream media as much as it affects social media. Therefore, it should not pose as a deterent for companies wanting to enter the social media scene in Singapore.
Pragmatic Singaporeans
A possible explanation for Singapore companies' slow-moving progress in incorporating social media into their business models is that they are too concerned about profit margins and neglect intangibles like building relationships with potential customers. This could be attributed to an education system based on meritocracy. It could also be due to the small land mass, where everyone is in close proximity and businesses may have overlooked the bright opporutunity offered by the Internet and social media to expand their businesses beyond local shores.
"Kiasuism"
Another factor that could be affecting businesses in their adoption of social media is the fear of losing, which is a more prominent trait in Singaporeans as compared to any other country. Companies are all reluctant to take the big step forward, but choose to observing one another curiously and cautiously as they "test the water".
Collectivistic Asians
Collectivism is a culture that exists in all Asian countries including Singapore, where one prefers to act as a member of a group, community or organization. Thus without existing successful examples to follow, it is extremely difficult for companies to take their first step forward into social media.
Critical Consumers
As Singaporeans are known to be highly critical consumers, negative news in the blogosphere tend to attract more attention. This is ironic for businesses as it would mean that they have to generate negative media in order to capture Singaporeans' attention but yet, the greatest barrier that most companies need to overcome in using social media is the fear of receiving criticisms.
Localised Content as a Passport
Online content that is close to local culture, either by language (‘Singlish’) or topic (e.g. Singaporean Food) is more generally preferred by Singaporean netizens. Such content strikes chords closer to the heart of locals and is unique to Singapore. This may, however, prove to be a possible obstacle for companies with business agendas wishing to engage the blogosphere.
Ageing Population
The high cost of living in Singapore has deterred many couples from having babies in the recent era, resulting in a fast ageing population. Hence, the absolute number of Internet users will be expected to decrease, despite the increasing proportions of Internet-savvy Singaporeans. However, such a phenomenon will compromise the size of audience in mainstream media as much as it affects social media. Therefore, it should not pose as a deterent for companies wanting to enter the social media scene in Singapore.
