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Sony Case Study

Sony: Flawed social networking in Japan

	With the launch of eyeVio in Japan in April 2007, Sony joined Japan's Web 2.0 social networking space, as other traditional media firms scramble to keep up with video sharing. Sony's eyeVio is a social network and video sharing site, often dubbed the Japanese counterpart of Youtube. Together with enabling a web-based community for its users, eyeVio enables users to download videos using Sony Walkman and PSP. According to Sony CEO, Howard Stringer, "This is part of Sony's quiet software revolution," one that follows the success of the hot web 2.0 video startup, Grouper, which Sony bought in 2006 for a startling sum of $65 million. Unlike the success of Grouper, however, traffic on eyeVio peeked at launch, but dropped dramatically two months later. The fall of eyeVio was blamed upon intense competition in online video sharing and the long-standing inability of such platforms to make money. Despite Sony's flawed decision in launching eyeVio, it's entry into Web 2.0 has heralded the beginning of a new era of content sharing. Source: eyeVio launched in Japan Sony to launch video sharing site

Japan: Case Studies - Social Media and PR across Asia

With the launch of eyeVio in Japan in April 2007, Sony joined Japan's Web 2.0 social networking space, as other traditional media firms scramble to keep up with video sharing. Sony's eyeVio is a social network and video sharing site, often dubbed the Japanese counterpart of Youtube. Together with enabling a web-based community for its users, eyeVio enables users to download videos using Sony Walkman and PSP. According to Sony CEO, Howard Stringer, "This is part of Sony's quiet software revolution," one that follows the success of the hot web 2.0 video startup, Grouper, which Sony bought in 2006 for a startling sum of $65 million.

Unlike the success of Grouper, however, traffic on eyeVio peeked at launch, but dropped dramatically two months later. The fall of eyeVio was blamed upon intense competition in online video sharing and the long-standing inability of such platforms to make money. Despite Sony's flawed decision in launching eyeVio, it's entry into Web 2.0 has heralded the beginning of a new era of content sharing.

Source: eyeVio launched in Japan Sony to launch video sharing site

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joshua.sum	Latest page update: made by joshua.sum , Nov 9 2009, 9:10 AM EST (about this update About This Update Edited by joshua.sum 19 words added 2 images added view changes - complete history)
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