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Taiwan: Corporate Blogging
| Corporate Blogging in Taiwan | |
| A Billionaire’s Blog | |
| Taiwan’s wealthiest man, Terry Guo Taiming (郭台銘), a billionaire and the CEO of a Forbes Top 500 company – electronics manufacturer Hon Hai Precision Industry Co, has a blog at http://terrygoufoxconn.blog.china.alibaba.com/. (Note: Foxconn Technology Group is the subsidiary of Hon Hai Precision Industry Co.) Terry Guo’s blog is hosted at Alibaba China, which is China’s largest e-commerce company and online marketplace for domestic trade. After conquering much of the global electronics manufacturing territory, Chinese-language reports have speculated that Terry is now setting his sights on something less tangible: the virtual world. An influential Taiwanese newspaper, the Commercial Times, has predicted that Mr. Guo is planning to make a $100 million investment in Alibaba. While his reasons for maintaining a blog are unclear, Mr. Guo made remarks in his blog predicting that Asia’s e-commerce development will catch up with the West. He likened the importance of the internet economy to “a pair of wings that would allow a tiger to fly”, and pointed out that information technology will lead to new global patterns of production. In his blog entries, Guo often writes on topics relating to business – how businesses can remain competitive and what he feels is the formula for success in the business world. In one blog entry, he also expressed his views about how he is able to use the blog to respond to situations, media reports that involve him, or things that interest him. However, there are only five blog entries to date, and he was only active from September 2007 to October 2007. Source: Taiwanese Billionaire Mulls Taking Part in Alibaba IPO - Forbes.com |  |
| Dell's Solution | |
| Dell Inc. maintains a Chinese blog at www.direct2dell.com/chinese, making it the first Chinese-language blog ever started by a computer systems company. Taiwan is home to some of the most important technology companies in the world, and Dell is one of the major trading partners of these Taiwanese companies. Blog master Jacqui Zhou explained that the blog had become a necessity to make sure its communications keep pace with its growth, and enable it to better serve and directly communicate with its customers. Dell allows workers to post entries on new products and services, personal and work experiences, and more. Customers are also able to post entries on the blog, including leaving topics and notes for Dell workers to comment on through the blog. Please refer to the “Dell Interview Transcript” for further information. |  |
| Blogging @ 7-11 | |
| 7-Eleven, which operates the largest chain of convenience stores in Taiwan (commonly known to Taiwanese as the equivalent of the US Wal-Mart), has a Taiwanese blog at http://www.7-11.com.tw/open-chan/blog/blog.asp. To date, the blog has had a staggering 1,097,829 hits and counting. It is a cartoon-themed blog with adorable and interactive cartoon characters. The blog is centered on Taiwan 7-Eleven’s mascot “Open-Chan!” (OPEN小將!), a cartoon character which appeals to their main target market which is the younger crowd. It is especially popular amongst teenage girls. The main purpose of the blog is to appeal to and connect with its younger customers, whilst at the same time building long-term relationships with them. The blog is also linked to a website with free downloads for computer-desktop wallpapers and MSN Messenger “emoticons”. “Open-Chan!” the mascot, regularly posts updates of events (sponsored by 7-Eleven) and pictures on the blog. Additionally, merchandise of its mascot are sold on the blog. |  |
| Politicking | |
| The former Chairman and present Chairman Emeritus of Taiwanese manufacturing firm UMC – a world-leading semiconductor foundry, Bob Tsao, maintains a blog at http://blog.yam.com/straitpeace. Bob Tsao’s blog entries are mainly about the Taiwan elections and politics. He commands a lot of authority and respect as a former Chairman of such a huge organization, and he is also a very knowledgeable man. His blog has a total site visit of 192,614, and his popular entries have garnered more than 1,000 comments. |  |
| For the Techophiles | |
| CNet Taiwan, a popular online portal which provides access to premier tech product reviews, news, daily videos and free downloads, hosts its own online blogging community at http://taiwan.cnet.com/blog/. These CNet Taiwanese bloggers provide great insights into all things tech-related and more. |  |
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steph.siow |
Latest page update: made by steph.siow
, May 29 2008, 12:20 AM EDT
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