We have placed ourselves in your shoes as a practitioner who is interested in Thailand's social media scene. This wiki page will provide you with a better understanding of Thailand's media landscape, her social setting and cultural environment.

In a nutshell, Web 2.0 (consisting of social media and peer media) has not taken off in Thailand yet. This is primarily due to the lack of supporting Information Technology (IT) infrastructure, which is slowly but surely being developed. Thus far, only large Multi-National Corporations with deep pockets have begun to construct IT facilities to encourage the growth and usage of the Internet.

Presently, mobile media is extremely popular with the Thais. There are over 22 million mobile phone owners as opposed to the over 9 million Internet users - of which 55% are using dial-up. Hence, many advertisers have added social elements, such as mobile downloads, to their mobile advertising campaigns.

When doing business in Thailand, always remember to tread carefully and practice cultural sensitivity. Do take note that the Thais hold much reverence for their King and that the Thais are mostly conservative and collectivistic.

Businesses looking to engage in Thailand's social media are advised to continue to utilize her mobile media and mainstream media such as radio, television, print.

We hope that the information provided will give you a head start in understanding the social media scene in Thailand.


This wiki is created as part of our Social Media course
at Singapore Management University during Term 2 08-09
by Ronald Chao, Marissa Ow, Jeffrey Yeo and Sammy.