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The Philippines: Interviews
We are honored to have interviewed 4 social media experts. Read on to find out what they have to say on digital media in the Philippines.
They even provide some first-hand insights!
Interview with Niki Torres, An Avid Blogger, Editor & PR Executive
In this Interview, Niki shares tips on becoming a popular blogger, like herself, & how one can engage readers. To young bloggers out there trying to establish themselves, Niki's advice is "stick to something you love, or that interests you. Also, don't think of the money when you begin a blog. Content is still king and, if you play your cards right, the money will come."
As the editor of Xhatch, an online blog that seeks to bring art to the masses, she shares styles and approaches that would appeal of the Filipino community. "Content should be easily digestible and fun to read..and we still want the writer's personality to shine through the posts and to be as friendly to the reader as possible."
Niki also explains to us why mobile marketing is huge in the Philippines.
( Read the full interview with Niki Torres here. )
Interview with Rob Angeles, founder and author of Social Media Philippines.
Here, Rob Angeles, analyses social media trends in the Philippines. Rob says that the Philippines is still relatively new to the social media field but there is a good growth in content creation.
As someone who frequently blogs about how businesses can make use of social media, Rob tells us how traditional media is still popular with businesses. Fortunately, businesses are starting to realize the potential of reaching out to consumers via social media. After all, this is where people are gathering nowadays. "There’s still much work to be done. For social media to be successful in the Philippines, we need to rethink about the corporate culture and the way we do work and business and how are we going to be part of a global market."
( Read the full interview with Rob Angeles here. )
Interview with Eugenia Koh and Priya Paramajothi, senior PR consultants at Weber Shandwick Singapore.
In this interview, Eugenia & Priya share their thoughts on social media in the Philippines & the behaviors Filipino netizens are most engaged in. “The photo sharing function is the most popular… in terms of using social media to outreach, for the fashion space, we do see the rise of some prominent bloggers.”
The difficulties with measuring the success of social media campaigns, and the impact of internet cafes on the growth of social media are also explored in this interview.
View the full interview now!
*Views expressed by Eugenia Koh and Priya Paramajothi in this interview are their
own and do not represent Weber Shandwick’s position, strategies or opinion.
own and do not represent Weber Shandwick’s position, strategies or opinion.
( To view the transcript of the Interview, click here.)
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